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I’m Paola Meneghello, a print and digital Graphic Designer with over 6 years’ experience. This includes over 2 years in London. I’m highly experienced in working in and with marketing teams and have a keen interest in fashion and magazines. I’m constantly researching for inspiration and keep up to date with blogs and trends.Locked Pro Plan feature
- Prepare artwork for digital platforms, including website, social media, ppt and newsletters - Prepare artwork for marketing purposes, including lookbooks, presentations, and press releases - Fully organising in-house and on location shootings for social media campaign, lookbook, and product image reporting directly to the creative director - Plan the visual content for the brand's social media platform. Working with the in-house photographer and the creative director. Creating and owning the social content media content plan, ensuring all activities are in line with the marketing calendar - Suggest and realise new concepts and ideas for social media content, newsletters, stores, look books, corporate image, events, etc... - Commission specialists, such as artists, video editors, photographers, to work on projects - Creatively and accurately work on artwork projects from initial concept to final print/launch - Support e-commerce website with front-end design, implementing UX and usability - Support all areas of the business with a range of design requests - Comple text/image retouching and editing to a high standard - Work to tight deadlines on projects with a quick turn around - Ensure all collateral adheres to the brand image
I was responsible for marketing plans and visual style for all communications, websites design, product packaging, retouching, newsletters, e-commerce and social media. My daily duty was to develop the best strategy for each client, to create the overall project designs and to direct others to respect briefings and strategies. - Coordinate activities with other artistic or creative departments developed detailed budgets/timelines and present designs to clients for approval. - Plan fashion shooting, small events, casting - Marketing strategy and executing marketing plan - Create inspiring, strategic and innovative ideas for clients - Supervise the design process, review and approve designs and artworks - Coordinating activities with other artistic or creative departments, developing detailed budget/timeline - UX design, web usability and web design - Working on briefs ranging from creative concepts to day-to-day rollout - Working in different areas including design, food, fashion, furniture, retail - Work as part of a team of stylists, photographers, illustrators, copywriters, web developers, and other specialists
Meet with clients or the marketing director to determine the scope of a project - Work closely with senior managers and marketing team on strategy and creative - Study information and materials to plan concepts for design - Conduct research on competitors and market trends - Brand guardian for 36 brands; including Tate, Lorien, blueArrow and austinbenn - Have led and executed 6 re-brands (including Tate) - Develop the coordinate imagery, stationery, merchandise, guideline - Relate with external printers or suppliers on a regular basis to ensure highest quality and deadline are met - Work closely with marketing team to plan strategies and campaigns - Develop graphics and visual images for product illustrations, logos, campaign, and websites - Developing brand, within logotype, colour palette, stationery, collateral, shooting - Developing brand on social media, website, digital ads, email marketing and interactive design - Present the design to clients or the art director - Review designs for errors before printing or publishing them
• Adobe Creative suite CC • logo design • coordinate image design • marketing • business communication • web design • web developing • photography • story of media • cool hunting • unconventional marketing