PAOLA PASQUALE

Ray-Ban Global Communication Manager

Projects

About me

Six years experience coordinating and managing integrated communications platform for one of the worlds leading, and most successful, pop culture brands. I am passionate about the work I do, love applying the skills I’ve acquired and am not afraid to take on projects that require new skills. I enjoy managing projects from conception to execution, working in an international environment, in cross-discipline teams and in de-structured contexts. I look for companies that believe in the power of a solid strategy, creative excellence and the willingness to try new things in unexplored territories.

Skills

  • Advertising
  • Events
  • Branding
  • Brand Management
  • Marketing Strategy
  • Social Media Marketing
  • Communications
  • Content Creation
  • Digital Communication
  • Retail Communication
  • International Strategy
  • Social Content Strategy

Work history

2012

Ray-ban US Communication Manager

Ray-ban Luxottica USA

Mar 2012 - Oct 2012

2015

Ray-ban Global Integrated Communication Manager

Ray-ban Luxottica Group

Apr 2010 - Dec 2015

Education

2009

MS in Marketing Management

Bocconi University, Milan

Dec 2007 - Mar 2009
  • Final marks: 109/110 Exchange program at Copenhagen Business School, Denmark.

2007

Business Aministration

Bocconi University, Milan

Aug 2004 - Aug 2007
  • Final marks: 110 cum laude/110 Exchange Program at Goizueta Business School, Emory University, USA

Awards

2014

Cannes Lions

Cannes Lions

  • Ray-Ban Made Of campaign Silver http://www.publicis.com/work/case/brand-campaign-2014/

2013

CLIO

Clio

  • Ray-Ban Envision campaign Silver Bronze http://www.publicis.com/work/case/brand-campaign-2013/

2013

EPICA

Epica Awards

  • Ray-Ban Envision Campaign Gold Bronze http://www.publicis.com/work/case/brand-campaign-2013/

2013

CANNES LIONS

Cannes Lions

  • Ray-Ban Envision campaign Gold Silver Bronze http://www.publicis.com/work/case/brand-campaign-2013/

2012

NEW YORK FESTIVAL

New York Festival

  • Ray-Ban 75 years of Legends campaign Gold http://www.publicis.com/work/case/75-years-of-legends/

2012

Cannes Lions

Cannes Lions

  • Ray-Ban 75 Years of Legends campaign 2 Gold http://www.publicis.com/work/case/75-years-of-legends/

2012

EPICA

Epica Awards

  • Ray-Ban 75 Years of Legends campaign Gold Bronze http://www.publicis.com/work/case/75-years-of-legends/

2012

EUROBEST

Eurobest

  • Ray-Ban 75 Years of Legends campaign Bronze http://www.publicis.com/work/case/75-years-of-legends/

2012

CLIO

Clio

  • Ray-Ban 75 Years of Legends campaign Grand Clio Gold Silver http://www.publicis.com/work/case/75-years-of-legends/