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Paola Pasquale

Ray-Ban Global Content Manager

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  • LevelSenior
  • LocationMilan, Italy
  • AvailabilityLocked Pro Plan feature
  • ProfessionsDigital Marketer - Senior Communications Manager - Content Marketing Manager

About me

7 years experience brand and communication manager with global footprint. I am currently leading global integrated communication platforms for one of the world most successful pop culture brands. I am passionate about what I do and I look for companies that believe in the power of a solid strategy, creative excellence and the willingness to try new things in unexplored territories.

Skills

  • Brand Stategy
  • Marketing
  • Content
  • 360 Campaigns
  • Digital Maketing
  • Global Brands
  • Team Leadership
  • International Events
  • Pop Culture

Work history

Currently

Senior Communications Manager

Ray-Ban (proprietary brand of Luxottica Group)

May 2010
  • Milan, Italy
  • Full Time
  • Leading global communication strategy and development of brand creative in traditional outlets, online, social media and events, as direct managing report to the Ray-Ban Brand Director. Day to day coordination of agency partners in creating award winning brand campaigns, editorial content and hundreds of online/ social media extensions. Supervision of all international marketing teams (20+ markets – including Europe, US, APAC and Latam) for their local marketing rollouts, from traditional media planning, to digital and social media and events. First hand responsibility for all music-oriented events for the brand from proprietary events to participation in major music festivals including SXSW, Pitchfork, Primavera Sound, Lollapalooza etc. Driving the marketing team as well as external media partners including Vice, Boiler Room and Yours Truly. Communication launch plan for the first Ray-Ban flagship store in New York including in-store creative design and content, social media extensions, as well as cultural programming and events to position the store as a cultural hub and the physical expression of the brand culture.

2012

Communications Manager

Ray-Ban (proprietary brand of Luxottica Group)

Apr 2012 - Oct 2012
  • New York, United States
  • Full Time
  • Expatriated by corporate Italian team to single handedly managed the execution of annual communications and activations plan for largest advertising market during a personnel transition period. Directly managed the US execution of the 2012 advertising plan - the award winning 75th anniversary campaign “Legends”.