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7 years experience brand and communication manager with global footprint. I am currently leading global integrated communication platforms for one of the world most successful pop culture brands. I am passionate about what I do and I look for companies that believe in the power of a solid strategy, creative excellence and the willingness to try new things in unexplored territories.
Leading global communication strategy and development of brand creative in traditional outlets, online, social media and events, as direct managing report to the Ray-Ban Brand Director. Day to day coordination of agency partners in creating award winning brand campaigns, editorial content and hundreds of online/ social media extensions. Supervision of all international marketing teams (20+ markets – including Europe, US, APAC and Latam) for their local marketing rollouts, from traditional media planning, to digital and social media and events. First hand responsibility for all music-oriented events for the brand from proprietary events to participation in major music festivals including SXSW, Pitchfork, Primavera Sound, Lollapalooza etc. Driving the marketing team as well as external media partners including Vice, Boiler Room and Yours Truly. Communication launch plan for the first Ray-Ban flagship store in New York including in-store creative design and content, social media extensions, as well as cultural programming and events to position the store as a cultural hub and the physical expression of the brand culture.
Expatriated by corporate Italian team to single handedly managed the execution of annual communications and activations plan for largest advertising market during a personnel transition period. Directly managed the US execution of the 2012 advertising plan - the award winning 75th anniversary campaign “Legends”.