Projects
- Heart of LondonVisit website: https://www.heartsoflondon.co.uk My role:UX/UI designer website was created in 2012 when its founder identified a gap in the market for custom-build diamond jewellery. The old website had been used as lead generation for customer to learn about the business and book appointments, but it was not transactional. The challenge was to to take the huge amount of information from the directory and convey it to the customer through a UX-focused journey to enable them to create their