- Live CGX London Fashion WeekAs part of #LFW18 the GREAT Britain Campaign partnered with designer Steven Tai, the London College of Fashion's Fashion Innovation Agency and immersive tech specialists ILMxLAB to produce a groundbreaking presentation. Guests to the show witnessed the global debut of LiveCGX, ILMxLAB’s performance-driven digital augmentation technology, plus the digital transformation of not only the venue itself but also pieces from the collection. Forty media outlets sent correspondents to cover the event, our team were interviewed live on BBC World and BBC Click produced a dedicated feature.
- The Star Wars Last Jedi Commemorative NoteStar Wars celebrated its 40th anniversary in 2017. All nine films in the franchise have been made in Britain, but ask most people around the world and they'd be none the wiser. That calls for a talking head video! Not quite... Instead, we wanted to give people around the world a very tangible demonstration of the British creativity that has gone into the saga. Therefore, we persuaded De La Rue, who design and produce 2/3 of the world's currencies including British sterling, that they should undertake the first brand partnership in their history and help us make a commemorative Star Wars note. We then persuaded Lucasfilm to trust us with the world's most iconic film brand and to hand over confidential artwork, motifs and portraits months ahead of release. A major press launch was held at the home of UK film at the BFI's Southbank venue and from December 7th 2017 fans and collectors around the world had the chance to bid for these limited edition notes. The notes sold out in just 15 minutes, 750,000 people visited the eBay auction hub, we raised £186,000+ for UK charity Together for Short Lives and press coverage of the project reached one billion people worldwide.
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Senior Marketing ConsultantGREAT Britain Campaign
London, United KingdomFreelance
The GREAT campaign is the UK government’s international marketing campaign, active in 144 countries. I lead all global marketing activity across the creative industries portfolio covering film, music, fashion, technology and culture. Direct responsibility for developing end to end campaigns in all formats. Control of marketing budgets, strong agency negotiation skills, content production, social media management, excellent experience in working collaboratively and at pace with regional marketing teams across the world. Ambassadorial role promoting the GREAT campaign at internal and external conferences.
Head of Marketing & CommunicationsBritish House, Rio 2016 Olympic Games
- Rio de Janeiro, BrazilFull Time
Leading marketing, media engagement, communications strategy and partner management at British House, the UK’s home away from home at the Rio 2016 Olympic Games and a partnership between Team GB, The Mayor of London and HM Government Press and TV coverage of the house reached over 200 million people around the world whilst generating 12.7 million social media impressions, with no negative sentiment recorded. Successful partnerships created with Financial Times and British Airways Executive Club Ability to manage diverse stakeholders and media, construct international partnerships, design and implement global campaigns and events, act as a spokesperson for the UK’s presence during Rio 2016
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- Project Delivery
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