Paris Penman

Senior Marketing Consultant

London, United Kingdom
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About me

An unhealthy obsession with creative briefs, keynote and pineapples.

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  • Marketing
  • Advertising
  • Branding
  • Project Delivery
  • Creative
  • Sales
  • Account Management
  • Social Media
  • PR

People I’ve worked with

Companies I’ve worked with

  • JWT


    • Advertising
  • P

    Pitch International

    • G

      GREAT Britain Campaign

      • B

        British House, Rio 2016 Olympic Games

        Work history


        Senior Marketing Consultant

        GREAT Britain Campaign

        Oct 2016
        • London, United Kingdom
        • Freelance
        • The GREAT campaign is the UK government’s international marketing 
 campaign, active in 144 countries. I lead all global marketing activity across the 
 creative industries portfolio covering film, music, fashion, technology and culture.
 Direct responsibility for developing end to end campaigns in all formats. Control 
 of marketing budgets, strong agency negotiation skills, content production, social media management, excellent experience in working collaboratively and at pace with regional marketing teams across the world.
 Ambassadorial role promoting the GREAT campaign at internal and external conferences.


        Head of Marketing & Communications

        British House, Rio 2016 Olympic Games

        Apr 2016 - Oct 2016
        • Rio de Janeiro, Brazil
        • Full Time
        • Leading marketing, media engagement, communications strategy and partner management at British House, the UK’s home away from home at the Rio 2016 Olympic Games and a partnership between Team GB, The Mayor of London and HM Government 
 Press and TV coverage of the house reached over 200 million people around the world whilst generating 12.7 million social media impressions, with no negative sentiment recorded.
 Successful partnerships created with Financial Times and British Airways Executive Club 
 Ability to manage diverse stakeholders and media, construct international partnerships, design and implement global campaigns and events, act as a spokesperson for the UK’s presence during Rio 2016


        Business Development Manager

        Pitch International

        Jul 2014 - Apr 2016
        • London, United Kingdom
        • Full Time
        • Global responsibility for new business development for The Brazil Global Tour, 
 an international football series featuring the Brazilian National Football Team, 
 and the Gfinity Championship, the UK's first professional video gaming league 
 Supported the sales director in securing over $25 million in sponsorship 
 revenue followed by direct account management of key partners (Chevrolet, P&G, AB- InBev and News UK) and pro-active concept and delivery of activation projects with brands such as Topman Strong analytical skills built through developing business plans and marketing strategies 
 Keynote Speaker at Youth Marketing Strategy 2015


        Senior Copywriter


        Jan 2012 - Jul 2014
        • Brazil
        • Full Time
        • Creative responsibility for global campaigns focused on JWT's international 
 brand portfolio, principally Unilever’s ‘Sunsilk’ along with Listerine, Rolex and 
 Development of global brand strategy accompanied by delivery of four major 
 advertising campaigns per year 
 New business development for J&J's Listerine brand which drove significant 
 additional revenue for the agency 



        MA Modern History

        University of Oxford

        Oct 2008 - Jul 2011
        • London, United Kingdom