An unhealthy obsession with creative briefs, keynote and pineapples.Locked Pro Plan feature
The GREAT campaign is the UK government’s international marketing campaign, active in 144 countries. I lead all global marketing activity across the creative industries portfolio covering film, music, fashion, technology and culture. Direct responsibility for developing end to end campaigns in all formats. Control of marketing budgets, strong agency negotiation skills, content production, social media management, excellent experience in working collaboratively and at pace with regional marketing teams across the world. Ambassadorial role promoting the GREAT campaign at internal and external conferences.
Leading marketing, media engagement, communications strategy and partner management at British House, the UK’s home away from home at the Rio 2016 Olympic Games and a partnership between Team GB, The Mayor of London and HM Government Press and TV coverage of the house reached over 200 million people around the world whilst generating 12.7 million social media impressions, with no negative sentiment recorded. Successful partnerships created with Financial Times and British Airways Executive Club Ability to manage diverse stakeholders and media, construct international partnerships, design and implement global campaigns and events, act as a spokesperson for the UK’s presence during Rio 2016
Global responsibility for new business development for The Brazil Global Tour, an international football series featuring the Brazilian National Football Team, and the Gfinity Championship, the UK's first professional video gaming league Supported the sales director in securing over $25 million in sponsorship revenue followed by direct account management of key partners (Chevrolet, P&G, AB- InBev and News UK) and pro-active concept and delivery of activation projects with brands such as Topman Strong analytical skills built through developing business plans and marketing strategies Keynote Speaker at Youth Marketing Strategy 2015
Creative responsibility for global campaigns focused on JWT's international brand portfolio, principally Unilever’s ‘Sunsilk’ along with Listerine, Rolex and BMW. Development of global brand strategy accompanied by delivery of four major advertising campaigns per year New business development for J&J's Listerine brand which drove significant additional revenue for the agency