Visual storyteller, passionate about collaborating & inspiring a team, conceptualizing & bringing projects to fruition. Organized and thrives on multi-tasking in a deadline-oriented environment. Ten years experience fashion directing, fashion styling, art directing, content creating & managing creative teams for well-known luxury fashions, high-street & commercial brands including, Saks Fifth Ave, Coach, Nordstrom, Debenhams, Toronto Eaton Center, Tiffany's, and more. With hundreds of photoshoots under my belt for various brands and celebrities, I am well versed in assessing your brand's needs creating cutting-edge content & synergy across all marketing channels.
Highlights
A client sample list includes Debenhams, Saks Fifth Ave, Cadillac Fairview Malls, Sears, Wal-Mart, Joe Fresh and Nordstrom, with various collaborations for advertorials including Michael Kors, Coach, Kate Spade, and Club Monaco
Over a decade of experience styling, fashion, and art directing WW and MW luxury to high street fashion and commercial brands
Excellent creative and visual focus, decision-making, coaching and time-management skills with exceptional attention to detail
Multi-tasking and adapting to shifting priorities with ease meeting strict deadlines thriving in fast-paced and high volume environments
Exceptional presentation skills, presenting directly to senior management and clients, communicating effectively and efficiently with a high degree of clarity and influence
Conceiving, shaping and delivering creative ideas on-brand and on schedule, whilst understanding the unique needs of my clients
A self-motivated leader, mentor and team player encouraging excellence from creative teams in a positive and encouraging manner
Exceptional organizational, interpersonal, problem-solving, project-planning and administrative skills
Proficient in Keynote, Pages, Capture One, Excel, Word, and working knowledge in Adobe Suite programs
Work history
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Art + Fashion Director/Editorwww.pascalalhani.com
London, United KingdomFreelance
www.pascalalhani.com
Leading the creative development of projects involving a high level of art direction, creating boards and layouts, presenting to teams and clients efficiently and effectively
Art and fashion direction for various commercial, creative and fashion projects for print campaign, digital, and e-commerce
Managing on-set teams across e-commerce, print campaign and digital accounts with inspiration, clarity, and confidence, uplifting their work and polishing any ideas to help elevate photos
Reviewing content created by on-set teams for consistency and imagery which upholds the brands DNA and standards, eliminating potential re-shoots
Directing styling and hair/make-up, ensuring styling guides and brand guides are adhered to creating stunning imagery
Interpreting briefs from marketing and senior creative directors with excellence, producing on-brand work with clear brand identity
Using my experience and vision to bring concepts to life on set ensuring it remains on strategy and is delivered on schedule
Identifying and allocating team goals and objectives, leading both on set and pre/post-production ensuring all outputs are in-line with creative briefs and suitable for all platforms
Quick decision-making on-set, calling the shot, editing selections, whilst maintaining high-quality standards
Providing relevant creative, innovative and strategic research for projects
Scouting relevant high-caliber talent for projects, building relationships with industry artists
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Art DirectorSears Canada Inc
- Toronto, CanadaFull Time
Collaborated with the creative director in conceptualizing and shaping brand communication imagery
Interpreted creative briefs and allocating teams and resources for photoshoots
Art directed campaign and market shoots across WW, MW, beauty, and home
Worked closely with the photographic teams to carry through creative briefs on-brand and delivered on schedule
Worked with production and on-set teams to manage studio expectations on delivery ensuring carry through on all creative briefs
Oversaw quality and creative consistency of art direction, photography and styling across all e-commerce ensuring brand integrity is maintained across all in-house and vendor brands
Prepared inspiration and mood boards in a timely manner for projects and approval by relevant senior management and marketing teams
Presented mood boards and concepts to key stakeholders and company CEO with a high degree of influence and confidence
Moved effortlessly with changing priorities and guided creative teams accordingly
Trend and retail forecast research staying on-trend and ahead of the curve in the development of ideation, keeping my finger on the fashion pulse keeping up with commercial campaigns
Developed and nurtured relationships across the business injecting creative input to elevate all marketing output
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Skills
- Art Directing
- Creative Branding
- Fashion Advertising
- Commercial Advertising
- Styling Direction
- Fashion Editorial
- Photo Editing
- Fashion Styling
- Creative Management
- Design
Education
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BFA Fine ArtYork University Toronto
Toronto, Canada
-Specializing in Photography + Design
-Art History
-Design + Desktop Publising and Creative Advertising + Fashion