Pascal Alhani

Pascal Alhani

Art + Fashion Director I Creative Management I Sr. StylistLondon, United Kingdom
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Pascal Alhani

Pascal Alhani

Art + Fashion Director I Creative Management I Sr. StylistLondon, United Kingdom
About me
Visual storyteller, passionate about collaborating & inspiring a team, conceptualizing & bringing projects to fruition. Organized and thrives on multi-tasking in a deadline-oriented environment. Ten years experience fashion directing, fashion styling, art directing, content creating & managing creative teams for well-known luxury fashions, high-street & commercial brands including, Saks Fifth Ave, Coach, Nordstrom, Debenhams, Toronto Eaton Center, Tiffany's, and more. With hundreds of photoshoots under my belt for various brands and celebrities, I am well versed in assessing your brand's needs creating cutting-edge content & synergy across all marketing channels. Highlights A client sample list includes Debenhams, Saks Fifth Ave, Cadillac Fairview Malls, Sears, Wal-Mart, Joe Fresh and Nordstrom, with various collaborations for advertorials including Michael Kors, Coach, Kate Spade, and Club Monaco Over a decade of experience styling, fashion, and art directing WW and MW luxury to high street fashion and commercial brands Excellent creative and visual focus, decision-making, coaching and time-management skills with exceptional attention to detail Multi-tasking and adapting to shifting priorities with ease meeting strict deadlines thriving in fast-paced and high volume environments Exceptional presentation skills, presenting directly to senior management and clients, communicating effectively and efficiently with a high degree of clarity and influence Conceiving, shaping and delivering creative ideas on-brand and on schedule, whilst understanding the unique needs of my clients A self-motivated leader, mentor and team player encouraging excellence from creative teams in a positive and encouraging manner Exceptional organizational, interpersonal, problem-solving, project-planning and administrative skills Proficient in Keynote, Pages, Capture One, Excel, Word, and working knowledge in Adobe Suite programs
    BEAUTY + ART DIRECTIONBeauty Shoot LOOK! Report Sears
    FASHION + ART DIRECTIONFashion Editorial
  • ART + FASHION DIRECTION - Editorial Actress Karine Vanasse
    ART + FASHION DIRECTION - Editorial Actress Karine VanasseFashion + Art Direction for Editorial Shoot with Actress karine Vansse for Dress to Kill Magazine
    FASHION ART DIRECTION - CAMPAIGN + MARKETINGFashion + Art Direction Retail Editorial Lookbook
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Work history
    Art + Fashion Director/
    London, United KingdomFreelance Leading the creative development of projects involving a high level of art direction, creating boards and layouts, presenting to teams and clients efficiently and effectively Art and fashion direction for various commercial, creative and fashion projects for print campaign, digital, and e-commerce Managing on-set teams across e-commerce, print campaign and digital accounts with inspiration, clarity, and confidence, uplifting their work and polishing any ideas to help elevate photos Reviewing content created by on-set teams for consistency and imagery which upholds the brands DNA and standards, eliminating potential re-shoots Directing styling and hair/make-up, ensuring styling guides and brand guides are adhered to creating stunning imagery Interpreting briefs from marketing and senior creative directors with excellence, producing on-brand work with clear brand identity Using my experience and vision to bring concepts to life on set ensuring it remains on strategy and is delivered on schedule Identifying and allocating team goals and objectives, leading both on set and pre/post-production ensuring all outputs are in-line with creative briefs and suitable for all platforms Quick decision-making on-set, calling the shot, editing selections, whilst maintaining high-quality standards Providing relevant creative, innovative and strategic research for projects Scouting relevant high-caliber talent for projects, building relationships with industry artists
    Art DirectorSears Canada Inc
     - Toronto, CanadaFull Time
    Collaborated with the creative director in conceptualizing and shaping brand communication imagery Interpreted creative briefs and allocating teams and resources for photoshoots Art directed campaign and market shoots across WW, MW, beauty, and home Worked closely with the photographic teams to carry through creative briefs on-brand and delivered on schedule Worked with production and on-set teams to manage studio expectations on delivery ensuring carry through on all creative briefs Oversaw quality and creative consistency of art direction, photography and styling across all e-commerce ensuring brand integrity is maintained across all in-house and vendor brands Prepared inspiration and mood boards in a timely manner for projects and approval by relevant senior management and marketing teams Presented mood boards and concepts to key stakeholders and company CEO with a high degree of influence and confidence Moved effortlessly with changing priorities and guided creative teams accordingly Trend and retail forecast research staying on-trend and ahead of the curve in the development of ideation, keeping my finger on the fashion pulse keeping up with commercial campaigns Developed and nurtured relationships across the business injecting creative input to elevate all marketing output
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  • Art Directing
  • Creative Branding
  • Fashion Advertising
  • Commercial Advertising
  • Styling Direction
  • Fashion Editorial
  • Photo Editing
  • Fashion Styling
  • Creative Management
  • Design
    BFA Fine ArtYork University Toronto
    Toronto, Canada
    -Specializing in Photography + Design -Art History -Design + Desktop Publising and Creative Advertising + Fashion