Pascal Wouters

Advertising Strategist

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  • LocationUnited Kingdom

Skills

 

  • Fashion
  • Advertising
  • Events
  • Marketing PR
  • Writing
  • Celebrity PR
  • Events PR
  • Project Management
  • Strategic Planning
  • Communications
  • Media Relations
  • Creative Thinking
  • Office
  • Powerpoint
  • Word

Work history

Currently

Advertising Strategist

Sovereing-knight

Jan 2014
  • Advertising Strategist [Sovereign-Knight .COM], providing his services as advertising & communication advisor. Specialized in the field of #Advertising #Digital advertising #Creative-Brand-Media Strategy #Strategic planning #Influence marketing #Social media #monitoring & analysis #Luxury industry #Business development for creative industry #Copywriting #Naming [Some achievements]: >Recently [July 2015] : Conference speaker, teaching & mentoring | Digital TV - Digital advertising - Social Media for HTV in Ho Chi Minh City Vietnam. [May 2014 to December 2014] : Influence marketing | Social media monitoring & analysis for Influenzo.be | Opus agency and Coosto.be [BE/NL]. [Permanent service] : Social Media Packages #Your brand social Posted on Linkedin: http://linkd.in/1p6vKBs Slide direct link: http://your.brand.social.eu.sovereign-knight.com Tools used: #Adobe Suite #Office Suite #HootSuite #Linkedin Ads #Facebook Ads #Twitter Ads #Google products #Wordpress #Behance #Wikidot #Mailchimp #Slideshare #Scrib #Emailmeform #Bitly #Pilot roller BX-V5 Hi-Techpoint pointe fine (Black/Blue/Red) #Moleskine #Stabilo boss [Art & Event]: { } AfterArt London & AfterArt Reviews project. Art reviewer, writer | AfterArt London was firstly an {After}event for Art lovers & Art professionals | Continue to be inspired after exhibitions,opening, art performance being invited in exclusive places in London [Guest list only]. Website: www.afterart.co.uk | Involved in: Founder, creation of the concept and publishing, events organization with places, managing invitation mailing list and guest list. AfterArt also became a digital art edition: "AfterArt reviews | Another vision of Art" | Involved in: journalist/Writer - visit london art galleries performs a photo shot and writes about. #Art #PR 2.0 #public relations #Event #guest list #publishing #entertainment #VIP #Art Reviews #Vernissage #openings #champagne #Art&Drink Tools used: #Social media #Wix #Canon EOS 1100D digital.

2015

Conference Speaker at HTV Ho CHI Minh City

HTV

Jun 2015 - Jun 2015
  • Conference speaker, special advisor about Digital advertising, Digital Tv, Social Media.

2014

Media Marketing Research & Business Development

Influenzo Opus .be

Apr 2014 - Dec 2014
  • As a specialist in digital advertising under the label Sovereign-Knight .COM, I was called by Influenzo | Opus.be agency; starting an ambitious project on Influence marketing in Belgium. Involved firstly in market research, strategic thinking about Influence marketing with a particular view on the "Influencers" and how to identify & use them on digital media (internet). Afterwards include in the pitch for the roadshow the #Social Media #Monitoring #Tool named #COOSTO.be (technology partner from Netherlands COOSTO.com). Then develop the business with adverting, media & social media agencies and also experts in the country. Other duties: Copywriting, generate content, Social media: strategy, activation and community management on B2B Marketing audience. Company| Influenzo | Influence marketing gives you #TRENDS #INFLUENCERS #DATAS #ENGAGEMENT through social media #monitoring tool. The agency helps brands, organisations, insitutions to connect with relevant, engaging influencers. Our strategies, tools and programs provide great exposure! Project initiated by Pablo Jonas | Founder-Director of Adekwaat and General manager of agency Opus CXM agency. Team/Organization| as free lance consultant reporting to general manager, also with the support of Amsterdam, Netherlands Coosto HQ office. Tools used: #Coosto #OfficeSuite #Powerpoint #One.com #Basic Html #Twitter #Facebook #Linkedin #HootSuite #Analytics ...

2013

Managing Director Global Strategy

Absolutmind

Jan 2007 - Dec 2013
  • Managing Director and Strategy director of AbsolutMind agency in London - Canary Wharf and also representative agencies in Paris and Brussels, head of strategy | Involved in: Two main areas responsibilities I. my craft on "advertising"? in charge of the Global Strategy #media planning strategy, international media buying, campaign management, reporting, agency strategy and products & services development, Business development UK-EU II. General management responsible for administration, finance, research of investors, managing team with an average of 7 people team members (Accounting, Creative, Sales, Free lance, partner). AbsolutMind HQ UK London was founded in 2007 in Great Britain and now active in more than six countries including Belgium, France, Netherlands, Luxembourg, Ireland, Switzerland, Sweden, Norway, Spain, Italy, Brasil, Argentina. AbsolutMind is a Digital Media Advertising Agency providing “Bespoke”: digital media advertising strategy, managing ad campaigns, digital brand strategy, social media strategy also services and solutions based on emerging media for majors advertisers and agencies. The mind is the absolute value | Follow the digital mind! Portfolio - Contributed to the following campaigns: ING Belgium, Stimorol | Cadbury, J&B, American Express, Teatower, Ford,Club Med, Generali, Hyundai, Cofidis Nutella-Ferrero, Czech Airlines Europe, Tunisair, Ikea, Brussels Airlines, European commission DG employment "social Europe". Luxury market: Baume & Mercier, Dior Homme (perfume), [L.V] Louis Vuitton - Travel luggage. Tools used: #Adtech #Doubleclick DFA/DFP #Media Mind #Google Adwords #Facebook Ads #Twitter Ads #Linkedin Ads #Office Suite #Adobe Suite #Photoshop #Wikidot #Wordpress #Hootsuite #Bitly #ZOHO Invoicing & CRM #Pilot roller BX-V5 Hi-Techpoint pointe fine (Black/Blue/Red) #Moleskine #Stabilo boss

Education

1999

Political Science

Sorbonne Pantheon Paris 1st

Aug 1998 - May 1999
  • Political Science, Information & Communication