Patricia Alvarez

Data & Content Administrator

  • LocationLondon, United Kingdom

About me


Online retail specialist based in London with broad experience within the marketing and advertise- ment industry, with more than 15 years of experience working in retail, marketing and advertising, operating in London, Barcelona and Lima. Extensive experience in the production and execution of photo shoots, events and TV commercials, with emphasis in location searching, client and vendor relations and budget management. Solid expertise in online fashion retail, excelling in executive and administrative management as well as content curation and production.



  • Fashion
  • Advertising

Work history


Data & Content Administrator

Constant Commerce, London

Dec 2013
  • Currently in charge of researching, localizing, translating and managing content for UK, Spain and Latin America clients. Conducting technical quality control on Constant Commerce ?s custom-built management systems for the different online retail projects. Editing and curating graphic material, establishing quality guidelines according to clients ?briefs, managing freelancers and coordinating projects from beginning to end.


E-commerce Assistant

Mar 2013 - Dec 2013
  • Assisted as photo shooting coordinator and stylist. Booked models, coordinated photogra phers, managed the studio. Occasional copywriting to describe graphic material used on the website. Responsible for addressing all customer service queries, complaints and feedback ensuring that all the requests were handled on a timely and professional manner.


E-commerce Buying Admin Assistant

Secret Sales

Nov 2011 - Dec 2011
  • Assisted the buying team on their administrative day to day duties, helping with the cam paign production process and acting as a coordinator with other departments. • Supported several production tasks, maintained stock levels in the system and coordinated samples.


Freelance Production Coordinator Photography & TV Commercials

Freelance London

Aug 2011 - Dec 2011
  • Location search, model booking, budget management, vendor sourcing and general logistics for the shootings for photography productions as well as TV commercials.


E-commerce Buyer

Privalia. Barcelona

Mar 2011 - Aug 2011
  • Directly involved in product selection and buying stock and responsible for the negotiation of prices, quantities and delivery deadlines. • Forecasted sales and stock levels to achieve sales plans and margin profits for the department as well as regularly evaluating the department performance. Utilized the information gathered to effectively maximize commercial opportunities. • Involved in market research, advertising, email marketing and web marketing strategies benchmarking and visual merchandising.


E-commerce Product Manager

Privalia. Barcelona

Apr 2008 - Mar 2011
  • Managed the content management of Privalia’s website, provided general administrative support, client liaison, photo shooting coordination and visual merchandising tasks.



London Developing Your Creativity

Central Saint Martin’s

Sep 2014 - Dec 2014
  • Short Course


Introduction to Fashion Design

Central Saint Martin’s

Jan 2014 - Mar 2014
  • Short Course


Introduction to Buying and Merchandising

London College and Fashion

Sep 2013 - Sep 2013
  • Short Course


Academic Program of Communication Sciences

Instituto Peruano de Publicidad Lima Peru

Mar 1998 - Mar 2001