Patricia Hutny

Global Social Media Manager

Level
Mid Level
Location
United Kingdom
Availability
Locked Pro Plan feature
Professions
Social Media Strategist - Head of Social Media - Digital Marketing Manager
25 Connections

Skills

  • Marketing Strategy
  • Social Media Marketing
  • Social Media Advertising
  • Social Media Management
  • Social Content Strategy
  • Behaviour Change
  • Digital Advertising
  • Analysing Performance
  • Copywriting
  • UX Consultancy
  • Digital UX
  • Brand Storytelling
  • Marketing
  • Strategy
  • German
  • Creative Advertising
  • Creative Admin

Companies I’ve worked with

  • Little Dot Studios

    Little Dot Studios

    • Publishing
  • G

    Girl Effect

    • B

      BBC Global News Limited

      Work history

      Currently

      Global Social Media Manager

      Girl Effect

      Nov 2017
      • London, United Kingdom
      • Full Time
      • • Decreased cost per acquisition by 25% across social channels, including Facebook, YouTube, Instagram, Line and WhatsApp, by improving calls to action and audience targeting. • Boosted chatbot conversion to 5% and reduced acquisition cost by 30% through A/B testing, custom audiences and staggered ad delivery. • Planned and delivered content and brand awareness campaigns on social media and digital display, increasing conversion by 20% above average during, and immediately, after the campaigns. • Initiated and developed digital products and formats such as Facebook Groups and direct messaging services which were being adapted across different markets and platforms. • Established measurement framework to ensure campaigns measured relevant KPIs, such as audience retention, and allowed us to deliver on funder commitments, including to Vodafone & Malala Fund. • Organised and delivered social media skill-share and best practice workshops for the wider organisation which led to more brands increasing their ROI on Social Media and briefing in Social Media campaigns.

      2017

      Global Social Media Manager

      BBC Global News Limited

      Jun 2016 - Nov 2017
      • London, United Kingdom
      • Full Time
      • • Implemented end to end social media strategies, incl. paid promotion, for brand partners, from ideation to post campaign reporting • Helped BBC Advertising renew multiple high-worth clients, as well as win briefs from new clients, ranging from FMCG, luxury, travel, banking and tech. • Collaborated with BBC.com brands such as BBC Future/Culture/Travel and GoodFood on ideation, content development and paid social media which led to increased engagement on brand campaigns by 23%. • Headed implementation of social media workflows and best practices across BBC Advertising, including training Ad Sales colleagues on pitching social media. • Worked closely with the digital design and UX team on the development and design of new B2B and B2C social media optimised website formats and apps. • Led the global teams in building social media expertise across our offices in-house through in-person and digital workshops. • Won BBC Advertising Innovation Award (05/2017) for exceptional performance and contribution.

      2015

      Social Media Producer

      Little Dot Studios

      Feb 2016 - Dec 2015
      • London, United Kingdom
      • Full Time
      • • Led and implemented adult swim’s paid and organic social media strategy, including content creation. • Increased adult swim’s social media following by 225% in 3 months organically through an updated content strategy which capitalised on audience insights and current events relevant to the target audience. • Produced adult swim content for Spotify’s video streaming service and increased sign up from adult swim content 50%. • Established reporting frameworks for social media performance, including defining KPIs, setting benchmarks and implementing reporting cadences. • Organised offline events and stunts to engage with audiences, including pop-up events and conventions.