Work history
G
G
Global Social Media ManagerGirl Effect
London, United KingdomFull Time
• Decreased cost per acquisition by 25% across social channels, including Facebook, YouTube, Instagram, Line and WhatsApp, by improving calls to action and audience targeting.
• Boosted chatbot conversion to 5% and reduced acquisition cost by 30% through A/B testing, custom audiences and staggered ad delivery.
• Planned and delivered content and brand awareness campaigns on social media and digital display, increasing conversion by 20% above average during, and immediately, after the campaigns.
• Initiated and developed digital products and formats such as Facebook Groups and direct messaging services which were being adapted across different markets and platforms.
• Established measurement framework to ensure campaigns measured relevant KPIs, such as audience retention, and allowed us to deliver on funder commitments, including to Vodafone & Malala Fund.
• Organised and delivered social media skill-share and best practice workshops for the wider organisation which led to more brands increasing their ROI on Social Media and briefing in Social Media campaigns.
B
B
Global Social Media ManagerBBC Global News Limited
- London, United KingdomFull Time
• Implemented end to end social media strategies, incl. paid promotion, for brand partners, from ideation to post campaign reporting
• Helped BBC Advertising renew multiple high-worth clients, as well as win briefs from new clients, ranging from FMCG, luxury, travel, banking and tech.
• Collaborated with BBC.com brands such as BBC Future/Culture/Travel and GoodFood on ideation, content development and paid social media which led to increased engagement on brand campaigns by 23%.
• Headed implementation of social media workflows and best practices across BBC Advertising, including training Ad Sales colleagues on pitching social media.
• Worked closely with the digital design and UX team on the development and design of new B2B and B2C social media optimised website formats and apps.
• Led the global teams in building social media expertise across our offices in-house through in-person and digital workshops.
• Won BBC Advertising Innovation Award (05/2017) for exceptional performance and contribution.
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Skills
- Marketing Strategy
- Social Media Marketing
- Social Media Advertising
- Social Media Management
- Social Content Strategy
- Behaviour Change
- Digital Advertising
- Analysing Performance
- Copywriting
- UX Consultancy
- Digital UX
- Brand Storytelling
- Marketing
- Strategy
- German
- Creative Advertising
- Creative Admin