Highly creative and competitive professional with a proven successful background in the sports marketing industry. Exceptional collaborative and interpersonal skills; dynamic team player with well-developed written and verbal communication abilities. Remarkably skilled in client/vendor relations and negotiations based on my past experience in sports sponsorships. Passionate and inventive creator of innovative marketing strategies and campaigns, from the initial concept and all the way into the execution. Firm believer of effective and engaging design to achieve results, field in which I have been expanding my knowledge recently.
Projects
- Album Surfboards CampaignI was commissioned to design an advertising campaign for Album Surfboards with the objective of creating awareness about the brand and especially about their very innovative and cool designs, both in terms of shape and aesthetics. For this campaign I decided to play mostly with asymmetric designs since that’s one of the main features of Album Surfboards. Also, since they are also really focused on colorful aesthetics, away from the traditional white boards, I decided to express that in my work
- Chinese New Year FestivalThis brief was about creating and designing the identity for the Chinese New Year 2020 festival celebrated in the city of Melbourne. Since the brief was very flexible and allowed some experimentation, I decided to utilize many of the common elements associated with China and their New Year and use them in a sort of exaggerated form. The objective with this was to create excitement and attraction to something that it’s usually communicated in a more traditional style. Additionally, along with t
- Ulrika Spacek - The Album ParanoiaIn this project I was commissioned to design the art for the “The Album Paranoia” from the UK band Ulrika Spacek. The top requirement of this brief was to design it completely handmade. For the whole concept I decided to go very literal based on the album name and simulate a paranoid vinyl looking through some window blinds. The main challenge and also success factor to accomplish the desired effect was the different lightning used in the photo shoot, mainly the lights positioning.
- FlipThis brief consisted on designing the front cover and one article for a new magazine oriented for authentic and passionate action sports fans who think that nowadays this industry went too mainstream. As part of the project I was commissioned to come up with the magazine name and look and feel. From different naming options, I decided to call the magazine Flip because a flip is one of the most iconic and utilized tricks in almost any action sport and the base for executing other tricks. Also, b
- PolyphonicPolyphonic is an online music streaming platform developed in Belgium and focused on those melophiles passionate about underground music, curating playlists and sharing those with like minded peers. The brief was to develop their annual report microsite including relevant information for its subscribers, designed in a cool and engaging format adhoc to the brand philosophy and concept. In order to give the microsite a very underground feeling and make it appealing for the target, I decided to
- Kinkers GinIn this brief I was commissioned to create a boutique brand within the consumer product realm and develop its packaging. Based on that I decided to create a Gin brand based on the concept of 1920’s Paris and especially around the art of equilibrism, high rope walkers, jugglers and other misunderstood artists involved in those activities. Having different naming options, I decided to call it Kinkers, which is a word that refers to those that perform at the circus. It’s a short and catchy name th
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Work history
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Director Marketing PartnershipsNBA
- Mexico City, MexicoFull Time
Responsible of identifying new partnership opportunities with companies in key categories that derived in successful, long-term relationships for the NBA in LATAM.
Collaborated on the creation of profitable and exciting platforms/assets that resulted attractive and effective for NBA partners according to their brand objectives and key targets.
Managed the day-to-day relationship with partners to ensure the best possible experience and detect further opportunities for them to generate a solid connection with their consumers based in congruent and innovative NBA assets.
Highlights:
- Led the negotiation and management of one of the biggest NBA international deals with Kellogg, that included presence in all the region (LATAM) and a personal endorsement with Devin Booker featuring him in cereal boxes, TV spots and digital content.
- Actively participated in the negotiation of a 3-year renewal with Coors Light, a key partner for the NBA in LATAM during the last 6 years, intensively activating with multiple NBA assets that had been very valuable to connect with their consumers.
- During 6 consecutive years I was a key member of the team that successfully executed the NBA Regular Season Games in Mexico City, working closely with the sponsors to ensure the best experience for them and a meaningful connection with the NBA fans in Mexico.
- Through a very solid relationship, I managed Nike's account with the NBA in Mexico, achieving very good results in 2 years, including their participation in the NBA Mexico City Games as Presenting Partner for 3 consecutive years.
- Constantly participated in creative meetings focused on creating appealing new activation concepts and ideas for NBA partners to leverage in a more effective way their investment with the NBA and connect in more meaningful ways with their audiences.
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Senior Manager Marketing PartnershipsNBA
- Mexico City, MexicoFull Time
Responsible of generating strategies that allowed our partners to tighten bonds with their consumers through unique experiences and consequently promote the presence of the NBA in Mexico.
Collaborated on the creation of profitable and exciting platforms/assets that resulted attractive and effective for NBA partners according to their brand objectives and key targets.
Managed the day-to-day relationship with partners to ensure the best possible experience and detect further opportunities for them to generate a solid connection with their consumers based in congruent and innovative NBA assets.
Highlights:
- Creation of strategies with multiple marketing partners like Sprite and HP, with which based on NBA assets, they achieved to talk with their audiences in a more direct and effective way.
- Provided insights for partners to maximize their presence at NBA events beyond on-site branding and more focused on experiences and content.
- Led the negotiations and partnership plan presented to Kellogg to become an NBA partner in LATAM, which eventually was agreed and it also included an endorsement deal with the NBA star Devin Booker.
- Achieved to secure an important deal with Samsung for executing diverse brand activations with the NBA in Mexico.
- Actively contributed to close major local multiyear partnerships with Telcel and Coors Light.
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Skills
- Sports Marketing
- Graphic Design
- UI Design
- Creative
- Branding
- Brand Partnerships
- Writing
- Creative Leadership
- Interpersonal Skills
- Sales