Patrick Duffy is a design-led creative director with over 17 years experience in the industry. SHORT VERSION AIRBNB — FALLON — NO DAYS OFF — SLEAZENATION PROPER VERSION Patrick's creative journey began as designer and art director at SLEAZENATION magazine, recently described as ‘one of the world’s most influential style bibles’. This was followed by the founding of NO DAYS OFF, a design studio with a reputation for unique creative thinking, a love of craft and a healthy taste for the unusual. From 2012 to 2014, he was Head of Design and Creative Director at FALLON, working with clients such as CADBURY, SKODA and GEORGE AT ASDA. From March 2015 to Sept 2017, he was kept happily busy as the EMEA Creative Lead at AIRBNB, leading teams in Europe and the US and partnering with the likes of LEGO, NATURAL HISTORY MUSEUM and ABBEY ROAD STUDIOS. The creative output at AIRBNB was a glorious mix of design, branding, creative direction, environments and moving image, drawing on all of Patrick’s experience and leadership skills. His work is characterised by humour, humanity and curiosity, backed up with strong conceptual rigour and a subtle Northern accent.Locked Pro Plan feature
Consulting on creative projects, with a special focus on design.
I was responsible for all of George’s major campaigns, including their top-performing Summer 2013 campaign and the launch of George Home. I commissioned photographers and directors, cast the models, and was responsible for selling the work to senior members of the George/Asda team. The scope of this work covered TV, print, out of home and radio.
My team and I worked on a diverse range of projects for clients such as Cadbury, Skoda, Velvet, giffgaff and Scottish Power, contributing to the agency’s integrated campaigns as well as brand identities and extensive guidelines for clients including The Fabergé Big Egg Hunt, IRC and ThinkMoney. Within my role, I supervised the design output for the agency across all disciplines. This involved collaborating closely with creative teams, project management, digital/broadcast producers and the senior partners. I was also instrumental in several significant wins for Fallon, including giffgaff, Netflix, Skoda Global and Scottish Power. As a manager I mentored my team, and particularly younger staff, to be independent and to play a strong role in the creative output of the agency.
I founded design agency No Days Off in 2003, teaming up in 2008 with my partner, Teo Connor. The studio specialised in art direction, brand identity and design for online, print & display. Our philosophy was simple: generate great ideas and then implement them, effectively and memorably, in the most appropriate media. We worked with our own designers and a network of freelancers to deliver creative solutions to a wide range of clients, including Timberland, The Historic Royal Palaces, Somerset House, the V&A, Sony BMG and EMI. We also worked with diverse range of independents – The Cut magazine, Wall of Sound, Nike 1948, Pure Groove, Jean Machine – which helped to keep our practise fresh and vital, and collaborated with some amazing people including Tim Walker, Wolfgang Tillmans, Fred Butler, Anthony Burrill and the Maison Martin Margiela team.
I was brought in by Odd London to work as the lead Art Director for New Look (directing photoshoots and creating all in-store collateral, press advertising and look books), using my industry contacts to increase the quality of the photography and styling for the brand.