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Patrick Duffy is a designer and creative director with over fifteen years experience in the industry. Until recently, he was head of design and creative director at Fallon, one of the UKs top ATL agencies. Prior to this, he was founder and co-director of design studio No Days Off, art director of Sleazenation magazine and co-publisher and designer of literary fanzine Full Moon Empty Sports Bag. Patrick has worked with an amazing range of clients: big brands (Cadbury, Sony, EMI, The Historic Royal Palaces) charities (The Faberge Big Egg Hunt, IRC, Refugee Action) and fascinating individuals & independents (Wolfgang Tillmans, XL, Albam). The diversity of his work keeps him from ever getting bored, and he is always looking for the next challenge. Predictably, he lives in Hackney, with one son, one wife and over two thousand records. Specialties: Branding. Typography. Graphic design. Art direction. Concepts and ideas.
Consulting on creative projects, with a special focus on design.
My team and I worked on a diverse range of projects for clients such as Cadbury, Skoda, Velvet, giffgaff and Scottish Power, contributing to the agency’s integrated campaigns as well as brand identities and extensive guidelines for clients including The Fabergé Big Egg Hunt, IRC and ThinkMoney. Within my role, I supervised the design output for the agency across all disciplines. This involved collaborating closely with creative teams, project management, digital/broadcast producers and the senior partners. I was also instrumental in several significant wins for Fallon, including giffgaff, Netflix, Skoda Global and Scottish Power. As a manager I mentored my team, and particularly younger staff, to be independent and to play a strong role in the creative output of the agency.
I was responsible for all of George’s major campaigns, including their top-performing Summer 2013 campaign and the launch of George Home. I commissioned photographers and directors, cast the models, and was responsible for selling the work to senior members of the George/Asda team. The scope of this work covered TV, print, out of home and radio.
I founded design agency No Days Off in 2003, teaming up in 2008 with my partner, Teo Connor. The studio specialised in art direction, brand identity and design for online, print & display. Our philosophy was simple: generate great ideas and then implement them, effectively and memorably, in the most appropriate media. We worked with our own designers and a network of freelancers to deliver creative solutions to a wide range of clients, including Timberland, The Historic Royal Palaces, Somerset House, the V&A, Sony BMG and EMI. We also worked with diverse range of independents – The Cut magazine, Wall of Sound, Nike 1948, Pure Groove, Jean Machine – which helped to keep our practise fresh and vital, and collaborated with some amazing people including Tim Walker, Wolfgang Tillmans, Fred Butler, Anthony Burrill and the Maison Martin Margiela team.
I was brought in by Odd London to work as the lead Art Director for New Look (directing photoshoots and creating all in-store collateral, press advertising and look books), using my industry contacts to increase the quality of the photography and styling for the brand.