As a freelancer, I’ve spent 13 years working with a range of clients from start-ups and SMEs to large organisations and design agencies. Projects have also been wide-ranging, including: editorial layout, advertising, promotional assets for social and print, logos & branding, presentations, front-end website and app design, signage, packaging and point of sale.
After many years of working with digital tools, 2016 was the year everything changed. I randomly decided to pick up a calligraphy pen and couldn’t put it down! Having learned a range of hand-lettering techniques and discovered a particular love for modern brush-script style, I’ve since been able to integrate my specialist skills alongside digital techniques, to really help bring brand personalities to life. Most recently, I’ve enjoyed creating custom logos and statement campaign material for a number of artisan clients including bakeries, outdoor cinemas, clubs, events and beer festivals.
I love the process of collaborating at the early ideas stage, ideating, and then being able to bring a concept to life. The biggest reward for me is seeing a business or project grow. I put a lot of love and care into my work, and get a real buzz when working with people who are excited about their brand or product and want to work together to make it the best it can be.
Projects
- Leke Adebayo identity projectReally enjoyed working on this recent brand identity project with direction from James Towning for Leke Adebayo. Leke has had a very interesting career, training as a lawyer then going on to working as an actor and writer. A man of many talents and a very nice guy too. Having had a recent role on This Time with Alan Partridge, I'm also a personal fan! I created a hand drawn calligraphy style logo and monogram, some additional lettering and a website. You can visit the website here https://www.
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Work history
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OwnerSoul - Design & Lettering
Nottingham, United KingdomFreelance
Graphic design and hand lettering. Custom logos, posters, packaging, lettering for editorial or book covers, hand painted signs.
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Graphic DesignerPaul Atchison Design
Nottingham, United KingdomFreelance
Freelance graphic designer for print and digital. Working for a wide range of clients remote and in-house in Nottingham and London.
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Skills
- Logo Design
- Brand Identity
- Graphic Design
- Layout
- Web Design
- Calligraphy
- Poster Design
- Creative Typography
- Hand Lettering
- Advertising Design
Education
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Foundation Studies in Art and Design BTEC National Art and Design GNVQ Art and DesignStamford College
Stamford, United Kingdom
Foundation Studies in Art and Design
BTEC National Art and Design
GNVQ Art and Design
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BA (Hons) Applied Furniture StudiesNew College Nottingham
- Nottingham, United Kingdom
Final year also included organising an end of year show at Waterstones View From The Top Gallery, resulting in local press coverage and further commissions.