About me

As an Aikido instructor and zen enthusiast, design for me is an integral part of life. I try to seek the simplicity behind the complex, to evaluate the unknown and pursue harmony. I’m easy to get along with and work well independently or in a team. Dedicated and thorough with a good sense of humour, I thrive in a high tempo environment and welcome the opportunity to collaborate with diverse and talented people. I’m ready to meet any challenge practical or technical without hesitation or hubris.

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Projects

• British Board of Agrément case study brochureThe BBA is the UK's leading building and construction industry certification body. It encompasses three business units; Product Approval and Certification (PAC), Audit and Inspection (A&I) and Test Services. All three business units have their own brand identity, but they share a common theme. This is the brand styling for the Testing facility Industry Voices case study brochure.
• British Board of Agrément exhibition pop-up and pull-up standsGoing for maximum impact here, so I needed the graphics to be bold and striking, yet orderly and clean. Again here, in order to stand out and give a positive reaction I utilised the negative space to set the frame and tone.
• British Board of Agrément new brand guide linesThe British Board of Agrément required a whole new look and feel for their corporate branding. The BBA had hitherto been tied to traditional values. This had established the brand and served it well for half a century. As times change and technology moves forward it was necessary to plan a forward facing vision to embrace the ever changing demands of the construction industry in these modern times.
• British Board of Agrément corporate brochureThis was a project that I really enjoyed getting my teeth into. I wanted to set a president with bold stimulating typography, asymmetrical structure, and to create a dynamic flowing experience as the reader engaged with the content.
• Innovaform promotional brochureInnovaform is a design studio based in Gothenburg Sweden, primarily focused on brand identity and marketing strategies. Here I was given the opportunity to design a small brochure that was used to hand out to potential clients.
• TRIG Quantity Surveyors SwedenA promotional six page brochure for Swedish Quantity Surveyors TRIG.

Work history

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Creative DesignerBroadsword Event House
Jan 2022London, United KingdomFull Time
Static and motion graphic design for events and virtual communication.
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Senior Graphic/Motion DesignerThe Health and Safety Executive
Aug 2020Bootle, UKFull Time
Creating motion and print designs for the HSE in regard to the COVID-19 pandemic.

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Skills

• Art Direction
• Typography
• Photography
• Logo Design
• Print Design

Education

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(BA hons) Graphic DesignRavensbourne College of Design and Communication
Aug 1993 - Jun 1996London, United Kingdom
Visual communication and interactive design.
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BTEC HND Graphic DesignNorwich University College of the Arts (NUCA)
Aug 1991 - Jun 1993Norwich, United Kingdom
Graphic Design

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