I'm a designer who's obsessed by clever, considered, beautiful typography, created digitally or by hand. A designer that will gently push each project as far as it can go to live up to its potential. A designer who will strip away the non-essentials to make the communication as powerful as possible. But most importantly, I'm a designer who loves, lives and breathes design.
I'm as happy in front of a screen as I am a piece of paper, with a pen and pencil, a keyboard and mouse, or a tablet and a stylus in hand.
Specialties: Branding, identity and front-end web design first and foremost, with a lean towards the fashion retail and not for profit sectors. Strategically sound, precise communication. It's what matters to the user, that matters to me.
Projects
- Frowse - Online ShoppingDEVELOPING A NEW WAY TO BROWSE FOR FASHION ONLINE Problem: Developing the branding and experience surrounding a new concept in online shopping (being able to browse, rather than search) in a format which would work across mobile, tablet, desktop and TV. Solution: Taking a step back and looking at what the journey would be for this new concept informed the visual style and everything that followed. The results can be viewed at: frowse.fashion or you can download the Frowse App.
Work history
Freelance Graphic Designer
Seattle, United StatesFreelance
Working professionally since 2005 - trained in traditional print based graphic design. Moved with digital trends through UI, UX and responsive workflows. A passion for strategic design, typography and never underestimate the power of a pad and pencil.
Skills
- Creative Direciton
- Graphic Design
- Typograhphy
- Sketching and Drawing
- Creative Copywriting
- Strategy
- UI
- UX
Education
BA (Hons) Graphic Arts & Design (1:1)
- London, United Kingdom