Paul Block

Paul Block

Graphic DesignerBrighton, United Kingdom
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Pip Jamieson
roberta scialla
Danni VanDenBossche
Paul Block

Paul Block

Graphic DesignerBrighton, United Kingdom
Projects credited in
  • Interreg NWE
    Interreg NWE
  • Wrap Wales recycling TVC
    Wrap Wales recycling TVC
  • Tedx - Ideas worth spreading
    Tedx - Ideas worth spreadingTEDx events are famous for ideas worth spreading. The UK’s Houses of Parliament are an iconic embodiment of democratic process. How do you bring both brands together, creating an identity that uniquely expresses their combined contribution to debate in the form of TEDxHousesofParliament? A challenging brief for any team; even more so for the team of bright young recruits and student interns we asked to help tackle it.
  • Shell - Partnering innovation
    Shell - Partnering innovationShell issued a huge but thrilling challenge: help us to build a website that demonstrates that Shell is “the most innovative energy company in the field of digital”. RY and Shell worked as one team to deliver this ambition.
  • PWC - Launching with multidimensional impact
    PWC - Launching with multidimensional impactWhen PwC acquired Booz & Company they created Strategy&. This would be a new kind of consulting business within the PwC network, and the world’s largest professional services network. They wanted a campaign to launch the new business and explain what was happening to both internal and external audiences. As one of the highest-profile professional services acquisitions in recent times, announced in PwC’s first global, above-the-line campaign in over a decade, this needed to have impact. They asked us to ensure it did.
  • Morrisons - Telling a clear story about what matters
    Morrisons - Telling a clear story about what mattersMorrisons was facing increasingly tough competition from the discounters, and was compelled to announce a fall in profits. These circumstances meant it was essential for the company to convey a clear sense of what made it different, and then to develop a coherent narrative for engaging the investment community around its strategy. Yet there were a number of disparate messages that didn’t add up to a consistent story, and even five or six competing taglines. Consistency of message was the first challenge Morrisons needed to tackle, as we helped them to come across as a company with a clear vision, and a plan to make that vision a reality.
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