PC

Paul Callaby

Senior Areative ArtworkerBrentwood, United Kingdom
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13

Connections
Pip Jamieson
Mich Bradfield
Pedro Rosa
PC

Paul Callaby

Senior Areative ArtworkerBrentwood, United Kingdom
Projects credited in
  • IKEA > Lion Man
    IKEA > Lion ManLion Man is one of IKEA’s most effective campaigns in the UK to date. We used a simple premise: sometimes you need to do nothing before you do great. To invite Britons to stay in more often and enjoy their living rooms unapologetically. We then brought to life a wild and wonderful creature who happens to spend most of its day at rest. Springing into action just when it’s fully recharged. Besides TV & Cinema, the campaign had a full digital platform, with 9 short films and a digital interactive
  • Elvie - #FREETHEFEED
    Elvie - #FREETHEFEEDForget the chocolate and flowers for Mother’s Day 2019, because this year, Elvie wanted to give new mums a bigger and breastier gift; the freedom to feed and pump with pride. But in order to do that, they needed to smash the taboo around breastfeeding and destigmatize the subject. So, what better way to do it than by inflating five giant breasts, all of varying size and skin tones, across the London skyline, inviting anyone who has ever felt shamed or confined when feeding in public to #freethef
Work history
    Radley Yeldar logo
    Radley Yeldar logo
    Senior Creative ArtworkerRadley Yeldar
    London, United KingdomFull Time
Skills
  • Layout Grid
  • Digital Advertisement
  • Digital Branding
  • Digital Communication
  • Digital Campaigns
  • Typography
  • Creative Typography
  • Graphics
  • Graphic Art
  • Graphic Print
  • Wall Art
  • Image Manipulation