Paul Cassell

Internal Communications Content Manager

  • LocationUnited Kingdom



  • Events
  • Marketing PR
  • Excel
  • Indesign
  • Office
  • Photoshop
  • Powerpoint
  • Word
  • Internal Communications
  • Corporate Communications

Work history


Internal Communications Content Manager

Rural Payments Agency

Aug 2014
  • • Worked with Head of Internal Communications and Internal Communications Account Manager to plan and deliver internal communications campaigns. • Ensured all plans were aligned to business and communications strategies and key messages were incorporated against agency’s objectives and targets. • Worked with key stakeholders to see the bigger picture and determine the most appropriate online and offline channels to use to engage staff and deliver key messages. • Produced a wide range of internal communications content, including change communications around new Common Agricultural Policy, ‘business as usual’ activities and news and feature articles. • Quickly grasped complex information to create jargon-free and engaging communications content for different audiences to meet tight deadlines. • Supported the development and delivery of internal communications channels, including the implementation of a new SharePoint intranet. • Monitored and evaluated the effectiveness of internal communications channels, most notably a series of director roadshows to support the introductions of new schemes.