My name is Paul and I work as a graphic designer specialized in business and product branding, logo and stationery design with more than 8 years of experience in freelancing while working with startups, small to middle size business owners and digital entrepreneurs from all over the world and various industries.
Outside my freelancing work, during the past 5 years I have started two ambitious entrepreneurial journeys related to design and marketing and I have also participated to some social projects for bigger brands like Teva, Miele, Lidl, Sunbrella and Mercedes-Benz.
Projects
- Mella Cosmetics Brand DesignMella is a new brand in the cosmetics market and my task for this time was to develop some of the key elements for the brand. In the first part of the project I had to create a unique, strong and elegant monogram element together with a clean typeface to highlight the premium side of the brand and the products. Based on those two elements I've created some more basic stationery elements which are going to be used for the social media and prints.
- Borjand Brand DesignAn identity redesign project for the scandinavian Borjand furniture company. The company was founded in 2009 but now, after 10 years, the brand was completely redesigned. My task was to create a minimalistic premium logo concept to highlight the quality of the products and eco-friendly aspect of the company.
- Tropicair Branding ProjectThe brand was developed in 2014 by F.N. Jossen the owner of Westco Group. The company offers low cost flights to exotic destinations from Europe and Middle East. I was asked to create a brand identity around the “Tropicair” name, including the logo itself, a letterhead, a custom envelope and also the icon for the IOS and Android app.
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Work history
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FounderLogo Element
London, United KingdomFull Time
This is my own entrepreneurial journey which started back in 2015 when Logo Element was designed to offer top brand development services to entrepreneurs and business owners from all over the world.
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Brand DesignerBorjand
- Oslo, NorwayFreelance
This time my task was to redesign and refresh one of the biggest scandinavian furniture brand's identity. The minimalism was the main key for the entire process.
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Skills
- Logo Design
- Branding
- Graphic Design
- Social Media Advertising
- Social Media Marketing
- Digital Design
- Product Design
- Industrial Design
- Stationary Design
- Print Design
Education
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Economics, ManagementThe Faculty of Economics and Business Administration
- Cluj-Napoca, Romania