Paul Stapleton

Paul Stapleton

Head of Brand & CreativeLondon, United Kingdom
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Alex Lambrechts
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Paul Stapleton

Paul Stapleton

Head of Brand & CreativeLondon, United Kingdom
About me
A multi-disciplinary, ideas-led designer. Highly creative with a passion for clarity. A wide range of experience in branding, identity creation, literature, digital, packaging design and art direction. Produced hugely successful campaigns for the Science Museum, Picturehouse Cinemas and O2. Art directed multiple years of Sundance Film Festival: London. Worked on many theatrical release campaigns for films, including The Lobster, The Wife, Elle and more. Designed packaging for Waitrose, howies and Cafédirect. Created websites and Apps for Tetley Tea, Lee Valley Park, ABTA and FedEx. Rebranded Picturehouse Cinemas in 2018.
  • Science Museum Advertising Campaign
    Science Museum Advertising CampaignThe Brief To create a campaign the makes science fun and appealing for the whole family. Two posters were required for the start of summer, focused on the family market. Two more were launched at the end of summer for adult audiences. The Solution I created the strapline ‘See Your World Differently’ to convey the idea of what you would notice in your surroundings after a visit to the Science Museum. Then, using one everyday object per poster that wasn’t obviously scientific, I explained the hid
  • Picturehouse Cinemas Membership Campaign
    Picturehouse Cinemas Membership CampaignThe Brief To create a campaign that promotes Picturehouse Cinema memberships to new customers for 2014. The Solution I researched film quotes that would tie-in to specific messages and reinforce the offers included in the membership. The campaign launched with three quotes relating to the membership and gift cards, and will be developed throughout 2014 with new quotes related to specific events and deals. The quotes themselves are styled using a variety of fonts, creating a strong typographic message to the viewer. The campaign is distributed across many applications including flyers in cinema foyers, large posters, POS counter displays, tension banners, programme adverts, digital banners and on-screen advertising before the main feature.
  • Triangle Movie Poster Design
    Triangle Movie Poster Design
  • Monsters Movie Poster Design
    Monsters Movie Poster Design
  • Les Lyonnais Movie Poster
    Les Lyonnais Movie Poster
  • Travel Marketing Awards Website Design
    Travel Marketing Awards Website DesignThe Brief Starting from 2011, The Travel Marketing Awards needed a new look website. The Solution The old Travel Marketing Awards website was old, restrictive and didn’t showcase the night in any effective way or the business that they are celebrating. Using the colour scheme that was chosen for that year, I created a site that was vibrant and fun. Featuring large images that illustrate the joys of travel and convey what the awards are all about.
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Work history
    Head of Brand & CreativePicturehouse Cinemas
    Orange St, West End, London, UKFull Time
    Senior Graphic DesignerPicturehouse Cinemas
    London, United KingdomFull Time
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  • Packaging
  • Advertising
  • Branding
  • Environmental Design
  • Corporate Identity
  • Print Design
  • Art Direction
  • Typography
  • Wayfinding Design
  • Design
  • Dreamweaver
  • Final Cut Pro
  • Illustrator
  • Indesign
  • Photoshop
    BA(Hons) Graphic DesignNorwich University College of the Arts (NUCA)
     - Nowy Dwór Mazowiecki, Poland
    BA (Hons) Graphic Design
    Graphic DesignHarlow College
     - Harlow, United Kingdom
    BTEC National Diploma