Paula Ampuero

Academic Director, Academic Innovation Department

  • LocationPozuelo de Alarcón, Spain

About me


Formed in fashion design I have developed my professional career in design education at IED Madrid. Throughout these almost 9 years at IED I have had the chance to work in different areas developing projects worldwide, this has allowed me to develop a global view of design world. Skills such as project design, projects management, team working, strategic view, co-working with other companies and institutions or the capacity of research have been fundamental on my professional development. Actually I'm part of the new Academic Innovation Department, an area that seeks to understand and define the future of design education. This new trial allows me to research, not only processes and methodologies for learning, but also the new needs of design and of the future designers. During these years, in parallel to my work as project manager, I have tried to maintain direct contact with the reality of the sector and the students working as professor, collaborating with other companies and developing personal projects in collaboration with designers and artists.



  • Teaching
  • Fashion
  • Visual Arts
  • Exhibition
  • Corporation
  • Customer Support
  • Design
  • Event Planner
  • Problem Solving
  • Project Management
  • Strategic Planning
  • Client Management
  • Consumer Behavior
  • Creative Thinking
  • Ideas Development

Work history


Academic Director & Academic Innovation Department

IED Madrid

Oct 2006
  • Redesign IED Madrid's Academic model to transform the school into a place able to educate the designers of the future. Responsible of: Official Undergraduate Degrees in Fashion Design, Graphic Design, Product Design and Interiors Design, One Year and Summer Courses and Junior programmes. | Education | Design | Innovation | Project management | Research | Development |


Project Manager & Strategic Projects Area

IED Madrid

Jun 2010 - May 2014
  • Design and direction of strategic projects for the institution positioning. | Project management | Education | Design thinking | Business | Creative direction | Marketing | Consulting | Companies: INDITEX, BBVA, MICROSOFT, PROMPERÚ, ADIDAS, EASTPAK, UNIVERSIDAD ANÁHUAC, etc.


Exhibitions, Events Coordination and Cultural Area

IED Madrid

Sep 2006 - Sep 2010
  • Curation and Coordination of exhibitions, events, conferences, workshops, fashion shows,etc. | Project management | Creative direction | Production | Identity | Trends | Transdiciplinary | Design Culture | Fashion | Collaborators: BLESS, HENRIK VIBSKOV, EZIO MANZINI, ALICIA FRAMIS, MORITZ WALDEMEYER, NIKE, or JUANJO OLIVA, among others.


Founder & Creative Direction


Jan 2004 - Jul 2006
  • Business development. Collections design and production and distribution management. Collaborations: Davidelfín, Canal Cocina, No Telephone In Heaven & Cuatro TV. | Brand | Fashion | Design | Entrepreneur | Communication | Distribution |


Image & Communication Department. Co-art Direction


Mar 2005 - Mar 2006
  • Graphic communication, window dressing & international visual merchandising. Spain & Japan. | Brand Image | Graphic Design | Advertising | Jewellery | Communication | Set Design |



Furniture Design, Theatre Design, Introduction to Advertising, Photography Life Drawing

University Central Saint Martins

Aug 2002 - Apr 2003
  • Short Courses


Fashion Design

Istituto Europeo DI Design

Aug 1999 - May 2002


Costume Textile Design

Evtek Institute of Art and Design

Aug 2001 - Dec 2001
  • Exchange