About me

A creative thinker, passionate about brands and understanding their reason for being. Love working with a team to help brands with key challenges, helping them find that purpose and tell a story that really resonate with today's consumers. Working closely alongside creatives and the rest of the team to deliver that purpose and make it come alive.

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Work history

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Brand StrategistElmwood Design
May 2016London, United KingdomFull Time
Working at the world's most effective brand consultancy, I provoke our clients and Elmwood teams to think differently. Helping produce not only creative, but commercially effective work. Along with my team I help provide strategic guidance to clients to help them make decisions for their brands. Working alongside creative to deliver work that takes a fresh approach. A big part of my role that i love is being curious about the culture we are living in, constantly looking at consumer and wider world trends. I always like to know what the zeitgeist of the moment is! I work across a wide range of clients from FMCG, consumer health and retail. And have worked on many projects to help define their purpose, tell a compelling story and activate truly exciting work.
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PR Account ExecutiveAlter pr
May 2015 - Oct 2015London, United KingdomFull Time
Working in PR gave me a good understanding of the media world. Within my role I looked after clients and kept them up to date with industry news. I managed social media accounts for clients, helping them create content that was relevant for their audience. Constantly spoke to press (Magazines & Newspapers) to make sure I was up to date with the industry. Every month a report was created and presented to clients that analyzed progress and painted a strategic picture. I also prepared for press days, presenting collections to a number of different press.

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Skills

• Client Presentation
• Facilitating Workshops
• Brand Analysis
• Brand Creative Strategy
• Brand Storytelling
• Consumer Insights
• Trend Research
• Proactive
• Confidence
• Creative

Education

BA (Hons) - Upper Second Class (2:1)University of Westminster
Sep 2010London, United Kingdom
Modules and skills gained - Brand management and strategy - Marketing principles, trend prediction and analysis - Consumer behaviour in retail and commercial skills - Research and evaluation skills - Leading teams to produce course work and presentations.
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BA (Hons) - Upper Second Class (2:1)Fashion Institute of Technology
Jan 2013 - May 2013New York, United States
A semester abroad studying and living in New York modules included - American business models and fashion branding - Product development and the life cycle of a garment. - Textiles