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A creative thinker, passionate about brands and understanding their reason for being. Love working with a team to help brands with key challenges, helping them find that purpose and tell a story that really resonate with today's consumers. Working closely alongside creatives and the rest of the team to deliver that purpose and make it come alive.
Working at the world's most effective brand consultancy, I provoke our clients and Elmwood teams to think differently. Helping produce not only creative, but commercially effective work. Along with my team I help provide strategic guidance to clients to help them make decisions for their brands. Working alongside creative to deliver work that takes a fresh approach. A big part of my role that i love is being curious about the culture we are living in, constantly looking at consumer and wider world trends. I always like to know what the zeitgeist of the moment is! I work across a wide range of clients from FMCG, consumer health and retail. And have worked on many projects to help define their purpose, tell a compelling story and activate truly exciting work.
Working in PR gave me a good understanding of the media world. Within my role I looked after clients and kept them up to date with industry news. I managed social media accounts for clients, helping them create content that was relevant for their audience. Constantly spoke to press (Magazines & Newspapers) to make sure I was up to date with the industry. Every month a report was created and presented to clients that analyzed progress and painted a strategic picture. I also prepared for press days, presenting collections to a number of different press.
Neilson provided me with many key skills that I have taken into all of my other roles. Working in a chalet as part of a team I provided high levels of customer service, being front of house for a premium chalet. The role included an operations side maintaining targets and budgets. A key role involved public speaking to guests, dealing with complaints and customer queries, having a wide of knowledge of the resort, ski area and the Neilson Company.
- Providing knowledgeable yet concise customer service whilst representing the Urban Outfitters brand - Ability to work well under the pressure of targets
Working at one of the UK's top fashion brands was fast paced and exciting. Within my role I worked closely with other members in my department (shoes) including other merchandisers and the buying team. My role included product distribution and constant communication with all Topshop branches. Visual merchandising, daily and weekly product and sales analysis. Presenting at meetings to other colleagues and stores in the UK and abroad. High levels of product, brand and consumer knowledge.
Modules and skills gained - Brand management and strategy - Marketing principles, trend prediction and analysis - Consumer behaviour in retail and commercial skills - Research and evaluation skills - Leading teams to produce course work and presentations.
A semester abroad studying and living in New York modules included - American business models and fashion branding - Product development and the life cycle of a garment. - Textiles