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Paula Diaz Lopez

Visual Merchandiser

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  • LevelSenior
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsVisual Merchandiser - Designer


  • Bespoke Training
  • Guidelines
  • Abobe Indesign/photoshop/illustrator
  • Creative Arts
  • BA Hons Fashion
  • Have Great Communication Skills and Customer Service From
  • Able to Juggle Multiple Projects at Once
  • Analysing Trends
  • Create Mood Boards and Style Boards
  • Always Priorities the Work and Discussed it with the Team

Work history


Visual Merchandiser


Jul 2014
  • London, United Kingdom
  • Full Time
  • . Coordinating stores display in line with brand guidelines and strategy keeping image and commerciality to a high standard. .To plan and forecast using the WSSI; Increasing sales by carrying out weekly floor moves and implementing commercial actions. . Mentor new visual merchandisers and training sales advisors and managers on visual standards and trends. .Working closely with in-store management, visual merchandisers & sales teams to achieve commercial goals. . Creating reports for Product Managers relaying information on product feedback , UK trends and competitors. . Responsible for all sale planning during the Summer and Christmas sale periods. . Active participation in new store openings/refits and pilot store/workshops across the region.


Visual Merchandiser


Apr 2012 - Jul 2014
  • London, United Kingdom
  • Full Time


Fashion Design Assistant


Oct 2006 - Jul 2010
  • London, United Kingdom
  • Full Time
  • . Liaison between Spain heard-quarters and UK suppliers maintaining each international account. . Sourced suppliers, attending Trade Fairs, organised meetings and research trips for Buyers. . Negotiated prices, penalties and dealt with costing issues. . Coordinated product development, created CADS and technical sheets. Managed samples and quality control supervision, attended correction meetings, fittings and sign off approvals. . Oversaw orders and tracked shipments ensuring on-time delivery. . Produced Forecasting Trend reports with key emerging trends, UK market analysis and seasonal opportunities.



BA(Hons) Fashion Studies

University Of The Arts London

Sep 2004 - Jul 2008
  • London, UK


Visual Communication

University Complutense

Sep 1997 - Sep 2003
  • Madrid, Spain
  • 5 year interdisciplinary degree covering film, photography, graphic communication and other creative and technical subjects.