Paula Pascua

Graphic Designer

FollowUnfollow

Join our Pro Plan to message Paula

You can only message people who are following you. If you’d like to message this person, simply join our Recruiter Pro Plan.

  • LocationUnited Kingdom

Projects

View all

Are you sure?

Do you really want to delete project D&AD Call For Entries campaign 2014?

Are you sure?

Do you really want to hide project D&AD Call For Entries campaign 2014?

Are you sure?

Do you really want to unhide project D&AD Call For Entries campaign 2014?

Are you sure?

Do you really want to delete project D&AD Judging Week 2014?

Are you sure?

Do you really want to hide project D&AD Judging Week 2014?

Are you sure?

Do you really want to unhide project D&AD Judging Week 2014?

Are you sure?

Do you really want to delete project JUDGING WEEK 2015?

Are you sure?

Do you really want to hide project JUDGING WEEK 2015?

Are you sure?

Do you really want to unhide project JUDGING WEEK 2015?

Are you sure?

Do you really want to delete project D&AD Pencil & Slices Campaign ?

Are you sure?

Do you really want to hide project D&AD Pencil & Slices Campaign ?

Are you sure?

Do you really want to unhide project D&AD Pencil & Slices Campaign ?

Are you sure?

Do you really want to delete project D&AD Awards Ceremony 2015?

Are you sure?

Do you really want to hide project D&AD Awards Ceremony 2015?

Are you sure?

Do you really want to unhide project D&AD Awards Ceremony 2015?

Skills

 

  • Fashion
  • Advertising
  • Events
  • Visual Arts
  • Print Design
  • Art Direction
  • Design
  • Illustrator
  • Indesign
  • Photoshop
  • Digital Design

Work history

Currently

Designer Executive

D&AD

Nov 2013
  • As designer in-house, I was responsible for all the branding (acting as brand guardian), the printed production such as leaflets, catalogues, brochures, posters, etc; as well as the digital assets like banners, emails, etc. My position also involved working independently or with other members of my in-house team, developing creative concepts, marketing and content strategies. Often working closely with other designers and agencies of the likes of The Office of Craig Oldham, Alexandra Taylor or The Mill in projects such as the Awards Ceremony, Judging Week or the New Blood Exhibition. Liaising with printers and collaborating as front-house in events.

2013

Freelance Designer & Art Director

Leptica Collective

Jun 2011 - Nov 2013
  • Responsible for the running of the bi-monthly magazine, its layout and production, which involved curating the content, commission illustrators, photographers, or other collaborators when needed, as well as all printed and multimedia artwork needed going from its identity to banners, adverts, and other applications. Collaborating on the radio channel and organising exhibitions.

2013

Art Director

GMR

Aug 2011 - Jan 2013
  • Created advertising campaigns and branding strategies for clients such as Coca-Cola, Nokia or Movistar.

2011

Designer Intern

Base Design

Feb 2011 - Mar 2011
  • Created printed and multimedia artworks for clients such as La Casa Encendida or The Miguel Delibes Auditorium.

2010

Freelance Designer

IS Creative Studio

Mar 2010 - May 2010
  • Designed and developed the photographic exhibition Encubrimientos (Concealments), hosted by Cervantes Institute of Madrid for PHotoEspaña 2010. This project includes the graphics, signage and installation of the exhibition, invitations, totems, banners and a catalogue.

2009

Junior Designer

Underu

Jun 2009 - Aug 2009
  • Created multimedia artworks such as layouts for websites, banners, commercial e-mails, logos, advertising, and other applications.

2007

Designer Intern

Barfutura

Jan 2007 - Jun 2007
  • Created printed and multimedia artworks such as posters, advertising, packaging, brochures, corporate identity applications and web design.

Education

2011

Editorial Design: Print AND Digital Media

Istituto Europeo DI Design

Sep 2010 - May 2011
  • This Master covered all areas about design such as Typography, Printing Techniques, etc as well as all the areas focused on publishing from books to magazines to the latest digital formats in tablets, apps or epubs. It included master classes with figures such as Albert Folch ('Apartamento' Magazine creator) or Pablo Rubio (Designer and editor of magazine 'Matador')

2009

Fine Arts

Complutense University of Madrid

Aug 2003 - May 2009
  • My degree lasts for 5 years (BA + MA), the first three are dedicated to the following subjects: Painting (including theory of colour and a range of techniques), Drawing (from living models), Sculpture (techniques for clay, wood and alabaster), History of Art, Technical Drawing and Composition and making of different painting media such as making your own canvases and preparing your own acrylics. The last two years are to develop your skills further in these areas but with the addition of different subjects of our choice. I choose Design, Visual Arts, Anthropological Studies and Photography to complement my studies.

2009

BA(Hons) Graphic Media

Colchester Institute

Aug 2008 - May 2009
  • This was a year I did as part of my Erasmus Scholarship. The focus was mainly on design on different areas. I made my final essay on how museums are affected by government's founding in terms of being obliged to get more and more visitors each year, and how their branding affected/helped them to achieve this.

Awards

2012

Sol de Plata

El Sol

  • Sol de Plata (Silver Award) for THE ROOM in the Promotional Marketing category. El SOL Festival of advertising and communication, Bilbao, Spain www.elsolfestival.com

2012

IMC Gold Award

  • IMC Gold Award for THE ROOM in Promotional Marketing. www.imcceurope.com