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Pauliina Astikainen

Marketing, PR & Sales

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About me

A fashion savvy recently graduated international business talent. Creative with a knowledge of esthetics and visual merchandising. Motivated by challenges, addicted to detail and encouraged by teamwork. Passionate about the fashion industry, digital branding and creating experiences through sales. Earlier experience in fashion marketing & PR, customer engagement, showroom management and luxury product sales.


  • Fashion
  • Advertising
  • Events
  • Marketing PR
  • Branding
  • Websites
  • Presenting
  • Customer Services
  • Direct Sales
  • Management
  • Problem Solving
  • Excel
  • Office
  • Powerpoint
  • Word

Work history


Telephone Sales

Pec Sweden AB

Jun 2015


Fashion Marketing & PR

Lui’s Womenswear Ltd

Jul 2014 - Feb 2015
  • Social media, website and online store management, and creation of promotional editorials, showroom & PR event, and sales material for Asian department stores. Working closely with press, photographers, models, makeup & hair artists.


Sales & Promotion

Off Road Promotion Management OY

Feb 2012 - Jul 2013
  • Sales and promotions at events, fairs and retail stores. Continuous field reporting for managers to enhance results and to increase customer acquisition. Collaborations with international brands such as Paulig, Bavaria and Crocs.



Communication and Marketing in the Fashion Industry

European University of Madrid

Aug 2013 - May 2014
  • Internation Business


Communication Strategy

Helsinki Metropolia University of Applied Sciences

Aug 2011 - May 2015
  • Business Administration, Marketing