Paulina Embart

Senior Brand Marketing and Strategy Specialist

  • LevelSenior
  • LocationMelbourne, Australia
  • AvailabilityLocked Pro Plan feature
  • ProfessionsAccount Director - Brand Director - Business Development Manager

About me

Vision and nurturing growth are the foundations of any business. This belief has ensured my success in delivering to business needs and continuous growth to the agencies I have worked for throughout my career to date. I thrive on achieving collaborative success, working hand in hand with clients and staff, ensuring that the journey is one we navigate together. I have worked across several global markets, in a number of my more recent roles. These have covered developing, emerging and established markets, each with their nuances. Culturally, linguistically and economically. The opportunities within these to truly connect consumers and brands and develop categories are abundant and a challenge that I have a desire to undertake internationally, with focus on a brand/s that I can take ownership of. With a breadth of experience, spanning over 13 years, my strength lies in unlocking business and brand opportunities, translating those into sound strategies and solutions that provide measurable returns. Working in an environment that promotes passion, creativity, always underpinned by knowledge is invaluable. The output of the business and the brand must speak for itself. As should the team you work alongside, management of which I take pride in. Each is as valuable as the next. Development of individuals and teams has been paramount in each of my roles, ensuring collective commitment and passion in achieving a common goal. If you want to go fast, go alone. If you want to go far, you need a team.


  • 360 Branding
  • Global Brand Strategy
  • Account Director; Marketing; Advertising; Content; Strategy
  • Digital Brand Planning
  • Brand Digital Planning Planner Strategy Strategist Insight
  • Content Production
  • Advertising Marketing Photography
  • New Business
  • ATL Digital Social Planning Planner Strategy Strategist
  • Lead and Manage People

Companies I’ve worked with

View all
  • JWT


    • Advertising

Work history


Group Account Director


Jul 2015
  • Melbourne, Australia
  • Full Time
  • J. Walter Thompson July 2015-Current Group Account Director – Head of Brand Team, Treasury Wine Estates* *Specific project details can be shared upon request. Brands Portfolio: (ANZ/Asia/Europe/US/UK/CAN) Penfolds, Wolf Blass, Wynns, Matua, Yellowglen, Lindeman’s, Lindeman’s Gentleman’s Collection, Pepperjack, Rosemount, Rawson’s Retreat, Squealing Pig, T’Gallant, The Stag, Beringer, Sterling, Truvee, Blossom Hill. Management of strategic and creative development and implementation of varying Global communication platforms and region specific campaigns. Strategic implementation of varying partnerships across portfolio brands. Inclusive of go to market strategies for Wolf Blass partnerships spanning Manchester City Football Club across SEAMEA & China, NBA in China and AFL in Australia. Development of Global strategic brand re-positioning for Wolf Blass, Lindeman’s, Matua, Truvee and The Stag. Development of Social and Digital channel strategies for implementation across local and international markets. New brand identity development, brand platform and go to market strategies across ANZ, EMEA & US for Lindeman’s Gentleman’s Collection. Driving product and category innovation initiatives to further drive growth and identify new markets and revenue streams for client and agency alike. Fiscal management of global brand portfolio centralized out of J Walter Thompson Melbourne.