About me

Business-minded and fully trilingual career marketer and publicist, with a special interest in all things digital. My unique experiences have shaped me into a trouble-shooter: I anticipate problems and am ready with plans B through W. After W, we improvise. I harness my personal creativity into effective communication strategies. An avid consumer, and sometimes creator, of digital content, I have a vast knowledge of online culture and expand my market knowledge through related short courses.

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Work history

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Communications and e-PR ConsultantFreelance
Jan 2020Paris, FranceFreelance
Pellet Piel | Paris / Mexico City • Guided a rebranding overhaul and established best practices in line with new overall visual and communication strategies. • Optimized product offer and online merchandising; recruited and directed local vendors to deliver product shots and styled images to include in e-commerce, digital product catalog, and social network touchpoints (FB, Instagram, WhatsApp). • Copywrote concise messaging for our e-commerce; designed a wholesale catalog for corporate clients and made-to-order purchases. Diezdos Design | Paris / Barcelona • Segmented Latin American, Spanish and French marketplaces; rolled-out a trilingual PR campaign for a Q4 2020 product launch, e.g.: - EyeSee Mag, 15 Women's Sunglasses to Give for Christmas, Dec 2020 - Organic Instagram placement, EIC Harper’s Bazaar Latin America, Nov 2020. The Known Agency | Paris • Coordinated Fall-Winter 2020 Fashion Week wholesale showroom; liaised with vendors, ensuring appointment times and VM standards.
Area SupervisorAgent Provocateur
Oct 2017 - Oct 2019Paris, FranceFull Time
• Built strong and differentiated communications strategy using Salesforce and Proximity Insight, consistently ensuring good relationships and awareness in the region with clients, resulting in 26-30% of sales through appointments with my 4 Parisian teams. • Managed local trade marketing actions in-store, with average 13/1 ROI for shopping-specific events. • Ensured a consistent customer journey with team trainings and individual development plans for sales associates, evaluating executed plans according to pre-defined KPIs such as conversion rate above 75%, percentage of high-value items in total sales, and ATV above €700. • Implementing global brand marketing strategy locally, including coordinating POS displays, and VM and window installations throughout Parisian boutiques. • Opening of new POS in Amsterdam, working directly with Western Europe regional manager; training of local team to push sales and client retention through customer journey.

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Skills

• Fashion
• Marketing PR
• Lifestyle
• People
• Celebrity PR
• Problem Solving
• Project Management
• Event Organisation
• Communications
• Media Relations
• Client Management
• Public Relations
• Microsift Office Competent
• Luxury Background
• Press Relations