Pauline Bernfeld

Commercial Marketing Manager

  • LocationLondon, United Kingdom

About me


I have a strong background in both digital and offline marketing, social media networking; including producing unique and tailored content for different platforms, fan acquisition and brand promotion. My extensive digital marketing skills include graphic/web design, photography, videography, web analytics, PPC campaigns, basic HTML, blogging, social media networking, fan acquisition and email marketing campaigns. I enjoy all elements of marketing, from early stage planning, creative design ideas, technical implementation to post analysis reporting. Currently I am working for a renowned science publisher as their Commercial Marketing Manager specialising in sponsorship. Working closely with an international sales team I develop and implement strategies to launch and promote sponsored projects across digital platforms and in print.



  • Advertising
  • Marketing PR
  • Branding
  • Art Direction
  • Account Management
  • Brand Management
  • Design
  • Email Marketing
  • Internet Marketing
  • Marketing Strategy
  • Problem Solving
  • Illustrator
  • Indesign
  • Office
  • Photoshop

Work history


Commercial Marketing Manager

Nature Publishing Group

Sep 2014
  • I developed and implemented the international marketing strategy for sponsorship products at this leading science publishing company. Working closely with sales team and their clients helping to increase revenue by 12% last year. Highlights: •Developed and built brand for ‘Nature Outlook’ sponsored product, which contributed to over £1.7m in sales in 2014. •Launched new co-branded sponsored product this year that has generated £195k revenue to date. •Developed the first ever sponsorship media kit for the company. •Initiated and tested a range of digital, social and offline marketing communications tools. •Helped turnaround failing client relationship with high-profile customer based in Saudi Arabia. •Planned, managed and attended three conferences last year to generate new sales leads. •Provided strategic marketing input and market research support to new product development. •Managed promotional budgets and annual marketing plans. •Supported local language/regional promotions in Middle East, Japan, China and Latin America. •Developed intranet space to raise profile of sponsorship sales with internal stakeholders.


Digital Marketing Consultant


Mar 2015
  • I have worked with several companies in a freelance role. This has included marketing consultation, business management, web design and social media networking, graphic design, copy writing, photography, videography, blogging and fan acquisition strategies. Sinnett Clothing, UK Working with Sinnett Clothing, I have created and implemented strategic business and marketing plans. Worked on brand development by nurturing partnerships with retailers and social media fan acquisition campaigns. Created a focus from marketing campaigns into sales conversions on e-commerce website., London Video producer role for several location based video shoots working with media agencies on brands such as Red Stag and Courvoisier. Created and implemented PR and marketing. Alex De Mora Photography, London Assisted on several high profile photography shoots including Slash, UFC, LMFAO and comedian Sean Lock for magazines such as FHM and Front. The Word Magazine, London Photographed and published high-profile music concerts, such as the Manic Street Preachers. Cleopatra Coleman, Los Angeles Creation of social media sites promoting up and coming actress/DJ. Fan acquisition campaigns and event promotion. Riot Acts, London Responsible for blogging, social media, photography and videography on behalf of an unsigned band. 1-2-hear Musical Promotional Services, London Consultation and initial creation of social media sites for London based music PR company. Mark Wilkinson, Dubai Conceptualising, designing and writing print adverts and e-mail campaigns.


Commercial Assistant Marketing Manager

Nature Publishing Group

Apr 2013 - Sep 2014
  • I planned and managed promotional activities and marketing communications to achieve strategic sponsorship sales goals. Highlights: •Produced marketing material such as blog posts, sales emails, product datasheets, sales toolkits, etc. to support the sponsorship sales team. •Implemented marketing plans for Sponsorship sales and other advertising projects. •Input into marketing strategy and assisted with developing new products/projects such as Innovations In product. •Developed content for new client focused Wordpress website which generated 600 leads in its first year •Supported long term client relationships which encouraged loyalty and retention •Represented the marketing/sales department at key exhibitions around the world


Commercial Marketing Assistant

Nature Publishing Group

Aug 2012 - Apr 2013
  • I worked in the Commercial Marketing team supporting Sponsorship, Classified and Display Advertising teams. Highlights: •Took the lead in raising the social media profile of Naturejobs across all social media platforms. •Created new advertising website including technical and content elements. •Used graphic design skills to create both online and printed marketing materials for the team. •Helped to organise conferences and client events.