Pauline Ferrero

Editorial - publishing project manager




  • Fashion
  • Advertising
  • TV
  • Print Design
  • Excel
  • Indesign
  • Photoshop
  • Powerpoint
  • Word

Work history


Editorial Publishing Project Manager

BETC Content, Paris

Jan 2015
  • - Conception and project management for different supports : brand magazines, websites, social media operations : Louis Vuitton, Accorhotels ( Novotel, Mercure, Pullman, Sofitel), Lacoste, Groupama, TOTAL, Chloé - Strategic counselling - Brand content cases Intelligence watch - Research of potential partners : illutrators, graphic designer, Artistic directors, journalists, writers - Examples of projects : Lacoste Playground magazine, Lacoste Instagram operation MyLacostepolo , Louis Vuitton Corporate magazine, TOTAL TOTEM magazine


Strategist Junior

BETC Paris

Jun 2014 - Dec 2014
  • - Thematic forecasting analysis - Benchmarks on markets, brands, consumption tendencies, social and technologic evolutions - Definition of consumers’ insights - Help in building strategic recommendations for tenders or internal coordinations - Workshop preparations for product launch ( moodboards, synthesis, sales pitch) - Brands : Peugeot, Ricard, Playboy, Unibail-Rodemco, Coca-Cola, Canal +, Ubisoft


Media, Publishing and Advertising Account Manager

Van Cleef Arpels

Sep 2012 - Mar 2013
  • Media : - Affiliates’ media practices analysis and assessment to draft international media guidelines - Media plan affiliates monitoring and validation - Competitors’ intelligence Advertising & Publishing : - Monitoring of operational aspects: shooting organization (schedule, security, creative team coordination). Tweaks with the agency. Affiliates’ assistance by providing advertising tools. Participation in the budgetary monitoring.Tracking of the edition’s deliveries. - Monitoring of creative aspects: creative team researches: agencies, photographers, graphic designers, illustrators, authors and printers. Project follow-up: retouches, layouts, mock-up, translations - Competitors' advertising and publishing tools' watch to produce strategic surveys


Publishing Assistant

Cartier International

Mar 2012 - Sep 2012
  • Project conception: - Brief preparation: research of creative intentions through photography databases, photographer’s and illustrator's portfolios. Creation of creative propositions to guide them in their achievements. - Appointments with potential partners : graphic designers, illustrators, typographers, photographers. Project monitoring: - Shooting organization: security management, concern in meeting the deadlines, coordination with the agency. - Monitoring in the writing and translation of the texts. - Coordination with the internal services (Heritage and Marketing) and agencies. - Production monitoring: mock-up and printing. - Writing of guidelines for local printing.



Marketing Advertising

ESCP Europe

Dec 2013 - May 2014
  • Marketing



Sciences Po Bordeaux

Aug 2007 - Dec 2012
  • Political and social science