Pauline Ferrero

Editorial - publishing project manager

  • LocationParis, France


View all

Are you sure?

Do you really want to delete project XX?

Are you sure?

Do you really want to hide project XX?

Are you sure?

Do you really want to unhide project XX?



  • Fashion
  • Advertising
  • TV
  • Print Design
  • Excel
  • Indesign
  • Photoshop
  • Powerpoint
  • Word

Work history


Editorial Publishing Project Manager

BETC Content, Paris

Jan 2015
  • - Conception and project management for different supports : brand magazines, websites, social media operations : Louis Vuitton, Accorhotels ( Novotel, Mercure, Pullman, Sofitel), Lacoste, Groupama, TOTAL, Chloé - Strategic counselling - Brand content cases Intelligence watch - Research of potential partners : illutrators, graphic designer, Artistic directors, journalists, writers - Examples of projects : Lacoste Playground magazine, Lacoste Instagram operation MyLacostepolo , Louis Vuitton Corporate magazine, TOTAL TOTEM magazine


Strategist Junior

BETC Paris

Jun 2014 - Dec 2014
  • - Thematic forecasting analysis - Benchmarks on markets, brands, consumption tendencies, social and technologic evolutions - Definition of consumers’ insights - Help in building strategic recommendations for tenders or internal coordinations - Workshop preparations for product launch ( moodboards, synthesis, sales pitch) - Brands : Peugeot, Ricard, Playboy, Unibail-Rodemco, Coca-Cola, Canal +, Ubisoft


Media, Publishing and Advertising Account Manager

Van Cleef Arpels

Sep 2012 - Mar 2013
  • Media : - Affiliates’ media practices analysis and assessment to draft international media guidelines - Media plan affiliates monitoring and validation - Competitors’ intelligence Advertising & Publishing : - Monitoring of operational aspects: shooting organization (schedule, security, creative team coordination). Tweaks with the agency. Affiliates’ assistance by providing advertising tools. Participation in the budgetary monitoring.Tracking of the edition’s deliveries. - Monitoring of creative aspects: creative team researches: agencies, photographers, graphic designers, illustrators, authors and printers. Project follow-up: retouches, layouts, mock-up, translations - Competitors' advertising and publishing tools' watch to produce strategic surveys


Publishing Assistant

Cartier International

Mar 2012 - Sep 2012
  • Project conception: - Brief preparation: research of creative intentions through photography databases, photographer’s and illustrator's portfolios. Creation of creative propositions to guide them in their achievements. - Appointments with potential partners : graphic designers, illustrators, typographers, photographers. Project monitoring: - Shooting organization: security management, concern in meeting the deadlines, coordination with the agency. - Monitoring in the writing and translation of the texts. - Coordination with the internal services (Heritage and Marketing) and agencies. - Production monitoring: mock-up and printing. - Writing of guidelines for local printing.



Marketing Advertising

ESCP Europe

Dec 2013 - May 2014
  • Marketing



Sciences Po Bordeaux

Aug 2007 - Dec 2012
  • Political and social science