About me

I'm a Cambridge based researcher, marketer, and podcaster. My curiosity and love for people have pulled me along diverse paths. My eagerness to explore human behavior and culture pulled me to study Anthropology. The excitement of business and brands pulled me to marketing and sales. My inquisitiveness and ability to build rapport led me to podcasting. Now, I am embarking on my journey to marry my passion for technology and human behaviour and train to become a fully fledged UX Designer. Watch this space for more projects and reach out for a collab! :)

PostsProjectsExperienceTeam

• Can I hear from fellow podcasters out there? I'm hoping to connect and build up a network.
• Anyone here started their own career coaching business? Would love to connect and share the journey of building an online business!
• To fellow UXERS, what tools do you or company use to track your research participants?

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Projects

• 12

  Usability Testing an English Language Teaching mobile app with Cambridge University Press• Conducted usability testing to test a new interface for English language teachers • Assisted in write up of interview scripts and sourcing interview participants and overall remote testing logistics • Collaborated with UX design team and other stakeholders to create, evaluate, and iterate rapid UI/UX prototypes to support key design decisions early and evaluate designs throughout the design process
• Find Your Career Calling EventA flagship event for Durham University Women in Business society, bring together leading women in diverse professionals of law, startups, tech, and academia
• A ride sharing app for University of Malta studentsApplying a human-centred approach and UX principles I collaborated with product designers to develop app prototype as part of a University of Malta HCI course. The new app was intended to rival Bumalift, the main carpooling app in Malta. I was the principal UX Researcher, conducting interviews and producing and analysing results which informed the development of user personas, user flows and final prototype.
• UX Research of GFG Facebook CommunityI investigated an online fitness community and their use of online social platforms applying online ethnographic methods and qualitative research methods. I conducted semi-structured individual and group interviews as well as surveys to obtain user experience insights
• Find Your Career Calling PodcastA podcast dedicated to helping students find their next steps outside of University. Listen in and find your path by hearing insights from the professionals themselves and fellow interns at the start of their journey.
• #IamRemarkableIntroduced the #IamRemarkable initiative to Aberdeen Standard Investments, facilitating workshops across teams and influencing the strategy of employee resource groups.

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Projects credited in

• 92

  Fast Track 50: meet 50 trailblazers redefining the creative & digital industriesWe’re thrilled to announce 2019’s Fast Track 50! Google and The Dots have partnered on the inaugural Fast Track 50 programme to fast track the careers of 50 rising stars – ensuring they land opportunities regardless of challenges set by socio-economic background. Over the past six months, the Fast Track 50 have had unrivalled access to industry connections and opportunities through a series of profession/skills masterclasses, industry introductions and speed recruitment events with the best in t
• 35

  Event 3: Skills MasterclassGoogle and The Dots have partnered up to fast track the careers of 50 industry-ready rising stars! The third event in the 6 month programme kicked off at the Google offices in St Giles, London.
• 26

  Event 2: Professions MasterclassGoogle and The Dots have partnered up to fast track the careers of 50 industry-ready rising stars! The second event in the 6 month programme kicked off at the Google offices in St Giles, London.

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Work history

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UX ResearchThe User Story
Nov 2019Norwich, United KingdomFreelance
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Digital and BrandAberdeen Asset Management
Jun 2019 - Aug 2019London, United KingdomInternship
• Working on branding and digital marketing projects including wireframing new branding guideline site and running diversity and inclusion workshops for internal employee networks

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Skills

• Sketch
• Invision
• Qualitative Research
• Podcasting
• Blogging
• Social Media Management

Education

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User Experience DesignFlatIron School
Sep 2019London, United Kingdom
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AnthropologyDurham University
Oct 2015 - Jul 2019Durham, United Kingdom
Awarded Academic Achievement Award