paulomariano.com - Senior Art Director based in Lisbon - Portugal. I currently work at O Escritório.
With over two decades of experience, I specialize in creative concept development and strategic brand projects. My focus is on visual communication and storytelling, particularly in crafting integrated campaigns, activations, and product development that capture attention and present compelling brand narratives. Hopefully, you could see in my work the dedication I give to creating things that not only please the eye but are also enriched with creativity, intelligence, and soul.
Throughout my career, I have collaborated with amazing and talented people from worldwide agencies and studios, such as DDB, TBWA Group. Clients include NETFLIX, EDP, Gatorade, Adidas, Super Bock, LIDL, Delta Cafés, Sogrape, Mimosa, Nacional, Bank of Brazil, Sebrae - Micro and small business support service, among others. Some of my works have been recognized and awarded by prestigious publications and festivals, such as Cannes Lions, ADCE, EFFIE Awards, CCSP, Luerzer's Archive and many more.
Besides advertising, I am passionate about music, literature, philosophy, photography, scuba diving, running half marathons, and being a father. I also have a post-graduation degree in Artes da Escrita from Universidade Nova de Lisboa, and I have completed various courses and certifications in creative leadership, digital marketing, interaction design, and storytelling. I speak Portuguese (native) and English (C1+ proficiency).
If you are looking for a multidisciplinary creative to join your team or lead it with experience to formulate impactful ideas and develop strategic and conceptual thinking, I can help. I am always open to connecting with like-minded professionals and exploring innovative collaborations that leverage creativity and technology to disrupt markets and drive growth.
Projects
- THE SKIN BOOK - TattooArt MAGHow to reduce the number of people who carry bad ink? The first tattooable sketchbook made of synthetic skin and with a layer of print that shows body parts. Innovating in media while preserving the form of the ultimate study resource: a notebook.The perfect design material for skin artists to practice while making their portfolio. See more at: paulomariano.com
- THE FLIGHT OF LIGHT - EMIRATES / BENFICABefore the match, many projections were made. But none like this one. To get to Dubai, 20 fans will board a plane projected onto the football field. But how many will have the stamina to keep up with the plane and reach the destination when it starts to pick up speed? The activation took place at Estádio da Luz during the SLB vs. Porto match on November 10, 2024. See more at: paulomariano.com
- GOLDEN HEART - NETFLIXThe most well-known Portuguese jewelry in the La Casa de Papel style. An homage to “Tokyo”. One of the major emotional moments of the last season is the death of "Tokyo". In traditional Portuguese fashion, we honoured this feeling of grief shared by thousands of fans, with an homage to the character, but also to the portuguese people. A REAL CRAFTED HOMAGE TO THE HUMAN BEHIND THE CHARACTER We did with Portugal's most typical jewel: Viana's Heart. We went to Gondomar in the north of Portuga
Work history
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senior art directorO Escritório
Lisbon, PortugalFull Time
Clients: LIDL, NOS, WOO, Emirates, Benfica, Super Bock, Solverde, Vitalis
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senior art directorSolidDogma
- Lisbon, PortugalFull Time
Solid Dogma is a Creative Unit aimed at activating brand and cultural power through art.
Clients: Netflix, Super Bock Group, EDP, Sandeman, Mimosa, Neotalent, Moey! Bank, DELTA Cafés, Octant Hotels
Work directly with: Pedro Pires, Ana Castanho, Diogo Potes, José Mendes, José Pando
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Skills
- Art Direction
- Creative Art Direction
- Creative Advertising
- Integrated Campaign
- Illustration
- Photography
- Branding
- Brand Activation
- Brand Design
- Creative Storytelling
Education
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Post GraduateUniversidade Nova de Lisboa
- Lisbon, Portugal
Post Graduation - Artes da Escrita
> Literatura e pensamento
> Ficção breve
> Arte da Crónica
> Escrita para Teatro
> Escrita de viagens
> Mercados da Arte Contemporânea no Mundo Global
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Bachelor of Advertising and Marketing CommunicationUniCEUB - Centro Universitário de Brasília
- Brasília, Brazil
Awards
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BRONZE - Design - All_About_FrancisADC Europe
https://www.oneclub.org/adceurope/showcase/2024/-item/55127C
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GOLD - Integração e Inovação - Autopromoção - All About FrancisClube Criativos de Portugal
https://festivalccp2024.alpha-awards.com/browse/categories/7190/entries/138374+ Show more