Work history
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Paid Social ManagerKindred Group
- MaltaFull Time
Responsible for delivery and support of global Social Media Strategy and plans for multiple brands including Unibet, Maria, Stan James, Bingo.com on multiple markets including UK, Denmark, Belgium, Australia, Romania, Italy and France
• Working closely with social media networks (Facebook, Twitter, Youtube, Instagram) to set up, run and optimize social media advertising campaigns for Sportsbook, Casino, Poker and Bingo products based on predefined KPIs
support global community manager on daily basis in social content production to drive engagement with fans/followers
• Responsible for providing robust, detailed analytics and insights across multiple social platforms.
• Building and updating bespoke reports/dashboards for key internal stakeholders
• Detailed analysis & optimization of global Social Media activity both content and campaigns
• Analyse campaign performance against KPIs & report on any trends & insights to key stakeholders
• Recommend opportunities for campaign optimization based on meeting KPI’s & implement as required
• Support local initiatives and be the key contact and expert for social media insights, analytics as well as social advertising.
• Collate added-value documents such as Competitor Analysis, Marketplace Overview, etc. and work on ad-hoc social media projects
• Work with key internal stakeholders/teams to set up and run competitions and promotions
• Support when needed in day-to-day management of the brand’s social media communities
• Support in social content production to drive engagement with fans/ followers
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Digital Marketing ManagerEyetel
- MaltaFull Time
Responsible for developing and managing digital marketing strategy for all-in-one social media application EYE
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