Pavlina Olivia Houdkova

Marketing Coordinator

Level
Junior
Location
Aberdeen, United Kingdom
Availability
Locked Pro Plan feature
Professions
-

About me

I am a final year University of Aberdeen student pursuing my MA Business Management degree with a strong interest in the marketing field. I am particularly interested in the role that branding, sensory marketing and digital technologies play in changing trends of consumer behaviour. I also have a growing interest in digital marketing and analytics and their impact on successful execution of strategic marketing campaigns. Alongside my studies I have gained a B2B marketing experience working for an environmental technologies company, initially starting as a Marketing Assistant and within nine months being promoted to a part-time co-ordinator role. This includes a variety of marketing responsibilities such as coordination of marketing campaigns, projects and external consultants as well as content creation, budget management, analytics tracking, market research and occasional graphic design. Over the past year, I also had the privilege of co-leading a Formula Student team of 50+ members in a role of a Commercial Director, after a team selection process last year. Apart from other project management duties, the role also involved sourcing of sponsorships, messaging and brand alignment across all channels and strengthening the team's relationships with its industry partners through attendance of various networking events and exhibitions. Ultimately, I intent to continuously expand my current marketing knowledge through industry practice as well as academic research in order to predict and strategically prepare for the upcoming trends of the global markets.

Skills

  • Copywriting
  • Social Media Management
  • Wordpress
  • Adobe Creative Suite
  • Storytelling
  • Digital Marketing
  • Content Creation

Companies I’ve worked with

  • T

    TJX Europe (TK Maxx & Homesense)

    • S

      SEM Energy Ltd

      • T

        TAU Racing

        Work history

        Currently

        Marketing Co-ordinator

        SEM Energy Ltd

        Dec 2019
        • Aberdeen, United Kingdom
        • Part Time

        2020

        Commercial Director

        TAU Racing

        Jul 2019 - Jun 2020
        • Aberdeen, United Kingdom
        • Part Time

        2019

        Marketing Assistant

        SEM Energy Ltd

        Apr 2019 - Dec 2019
        • Aberdeen, United Kingdom
        • Part Time

        2019

        Sep 2017 - Apr 2019
        • Aberdeen, United Kingdom
        • Part Time

        Education

        2020

        MA Business Management

        University of Aberdeen

        Sep 2016 - Jun 2020
        • Aberdeen, United Kingdom