Pearce Spiteri

Regional Marketing Executive

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  • LocationUnited Kingdom

About me

 

A qualified and highly driven marketing professional, with 9 years marketing and communications experience and an extensive background in managing multi-media campaigns and strategies. I have exceptional interpersonal qualities; strong project management and prioritising skills, and my natural enthusiasm and passion for my work make me an excellent team player and motivator. With experience in both B2B and B2C marketing, I create campaigns that enhance the audience experience and engage target audiences in an exciting, accessible and meaningful way.

Skills

 

  • Advertising
  • Digital Media
  • Events
  • Marketing PR
  • Branding
  • Promotions
  • Brand Management
  • Direct Marketing
  • Events PR
  • Marketing Strategy
  • Social Media Marketing
  • Communications

Work history

Currently

Regional Marketing Executive

Twentieth Century Fox

Mar 2015
  • I drive awareness of Twentieth Century Fox (TCF) Films throughout Wales and the South of England by working with partners and stakeholders to deliver consumer campaigns aimed at both regional and national audiences. ? I develop and deliver innovative media campaigns, large-scale experiential events and publicity stunts to help boost awareness of TCF products and increase box office market share ? I manage all partner relationships across Wales and South of England to help maximise marketing opportunities for TCF films – including media contacts across a broad range of mediums and platforms including local papers, web, radio and TV, as well as cinemas and retailers. ? I manage high value sponsorship deals such as the Bluewater Shopping Centre Winter Wonderland takeover for Snoopy and Charlie Brown: A Peanuts Movie. This partnership has since been nominated for a BCSC Opal Awards for creativity and innovation. ? I oversee a portfolio of over 130 cinemas within the Wales and South of England region, ensuring all marketing resources and promotional materials are secured months ahead of final theatrical release date. ? I provide advice and best practice guidance to cinemas on promoting FOX products optimising both internal and external networks.

2016

Regional Marketing Executive

Twentieth Century Fox

Apr 2015 - Mar 2016
  • I drive awareness of Twentieth Century Fox (TCF) Films throughout Wales and the South of England by working with partners and stakeholders to deliver consumer campaigns aimed at both regional and national audiences. ? I develop and deliver innovative media campaigns, large-scale experiential events and publicity stunts to help boost awareness of TCF products and increase box office market share ? I manage all partner relationships across Wales and South of England to help maximise marketing opportunities for TCF films – including media contacts across a broad range of mediums and platforms including local papers, web, radio and TV, as well as cinemas and retailers. ? I manage high value sponsorship deals such as the Bluewater Shopping Centre Winter Wonderland takeover for Snoopy and Charlie Brown: A Peanuts Movie. This partnership has since been nominated for a BCSC Opal Awards for creativity and innovation. ? I oversee a portfolio of over 130 cinemas within the Wales and South of England region, ensuring all marketing resources and promotional materials are secured months ahead of final theatrical release date. ? I provide advice and best practice guidance to cinemas on promoting FOX products optimising both internal and external networks.

2015

Marketing & Events Manager

Hamleys of London

Aug 2012 - Apr 2015
  • Managing a team of 8, I delivered high quality promotional activity that generated excitement and demand for the Hamleys brand. Engaging a broad spectrum of audiences - from consumers and communities, to businesses, educational establishments, stakeholders and partners - I developed and led a wide range of campaigns and projects that increased footfall and boosted brand awareness. ? I managed all regional promotional activity for Hamleys within South Wales including on and offline advertising, direct marketing, PR, social media, events, fundraising and sponsorship. ? Planned, managed and executed the launch of the new £2 million store opening – Managing an extensive budget, I oversaw the media launch campaign; liaised with all regional media channels including radio and TV; planned and delivered the launch event; sourced local suppliers, and produced new materials. ? Managed multi-channel seasonal campaigns to boost sales revenue of selected product ranges in key periods such as Christmas, Easter and the school holidays. ? Managed the launch of new products and in-store promotions through multi-platform promotional activity, whilst ensuring the sales team were always on message. ? Acted as the key brand ambassador for Wales, liaising with all regional media channels, and local and national partners including charities, schools, tourism organisations and community groups. ? Strengthened partnerships with major brands such as Disney, Twentieth Century Fox, Sony Pictures, Mattel and WWE, working with them to deliver a programme of in-store events to coincide with a calendar of product promotions. ? Ensured control measures were in place: Monitored and managed an extensive annual marketing budget and ensured that all marketing and web activity was carried out efficiently and cost-effectively.

2012

Marketing & Events Co-ordinator

Sustrans Walking and Cycling Charity

Apr 2012 - Aug 2012
  • Co-ordinated, programmed and promoted the entertainment for the Sustrans Big Party @ The Caerphilly Big Cheese Festival. (Including artists, stage & sound, marquees).

2012

Marketing Manager

Dynamix Creative

Mar 2011 - May 2012
  • I was responsible for the planning and execution of all marketing and communications activity for Dynamix – a well-established creative training social cooperative. Key duties: ?Corporate communications: Managed all electronic and print based marketing communications. ?Copy-writing; liaising with external agencies and suppliers, and proofing and editing material. ?Strategic marketing planning: Segmenting, targeting and positioning - developed strategies to retain existing customers and acquire new customers. ?Direct marketing and CRM: Coordinated mailing campaigns (electronic and print) to clients, customers, prospects and stakeholders. Key activities included cross selling services and building relationships via promotional activity. ?Advertising and promotion (print and web): Planning, selection, scheduling and coordination of advertising mediums, and web opportunities (Google ad words; directories; banner advertising). ?PR: Built relationship with media; produced copy, proofed, edited releases to generate awareness. ?Branding and positioning: Monitored, assessed and ensured brand consistency throughout Dynamix and ensured this was applied across all communications. ?Control measures: Monitored marketing and web activity; customers; competitors; market environment.

2011

Previous Additional Roles

Various

Aug 2006 - Mar 2011
  • >January 2010 – March 2011 – FIS; Marketing and Development Officer: I worked alongside external organisations such as the Young People’s Partnership to gain a direct insight into the mind-set of those aged 11-25 to develop youth cultural services and projects throughout the Vale of Glamorgan >January 2009 – December 2009 - Promo-Cymru: Marketing Officer: I worked directly as a consultant for Promo-Cymru - researching the interests of young people aged 11-25. The research was used to develop youth cultural services and projects throughout Cardiff. >September 2007 – December 2008 - Space Studios; Marketing Officer: I managed the overall communications strategy and promotional activity for a commercial recording studio. Working to a very limited budget but still maximising the studios profile by creatively raising awareness through events, direct mailings, media relations work and digital platforms. >September 2006 – September 2007 – Orchard (formerly Push 4/P4 Music); Production Assistant: Working alongside a team of 3, I researched, planned and executed a diverse range of national exhibitions and events for Push4, a communications consultancy in Cardiff. I assisted in the production of large-scale national events that saw Push 4 become Wales’ largest independent music promoter. I assisted in the organisation of shows for many diverse acts including Madness, Duffy, Does It Offend You, Yeah! Super Furry Animals, Coldcut, Jimmy Cliff, Green Velvet, Jamie Jones and Katherine Jenkins.

Education

2016

Digital Marketing

Chartered Institute of Marketing

Mar 2016 - Mar 2016
  • Currently working towards the CIM Digital Marketing Diploma.

2006

BA(Hons) Events Management.(majored in Marketing in Final Year

University of Wales Institute, Cardiff

Aug 2002 - Apr 2006