Pedro Americo is a globally awarded creative director and a punk rocker from Brazil. With 15+ years of experience and had worked in different countries such as the UK, Romania and Brazil, he is currently living in Germany, working for R/GA Berlin. Throughout his advertising career, Pedro has worked for clients such as Mercedes Benz, Ford, Nike, Opel, Volkswagen, o2, Katjes, Ikea, German Red Cross, Coca Cola, L’Oreal and many others. His creative work has been recognised at all major award shows, but the award he’s proud the most is the one he got with his brazilian band Hill Valleys for the best independent rock album of the year in 2005 from Dynamite Magazine.
- Night Terror AppNightmare on demand. Horror Channel UK is exactly the right place for genuine fans of the spine-chilling and the spooky. When the channel wanted to promote its new blood-curdling program, it faced a massive challenge: How do you create new excitement among horror fans whose life is packed with excitement anyway? We developed a unique communication channel: the ‘Night Terror’ mobile app that turns your dreams into nightmares. All you need to do is to choose a story, place the phone next to your pillow and listen to the story as you fall asleep. When the phone detects the REM phase, subtle story-related sound effects play to the subconscious. And the nightmare begins. More than 40,000 users dared to try the app and shared their experience on the net. At the same time, hundreds of sites around the globe also wrote about the Night Terror app. It provided the Horror Channel with a 700% increase in mentions during the campaign period. And when the Horror Channel created a special “Night Terror” day, it broke the channel rating record with 11.3 points. That was more than double compared to its average rating figure. DO YOU DARE TO TRY IT?
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Creative DirectorBBDO Berlin
- Berlin, GermanyFull Time
Clients: Smart, o2, Deutsche Bahn, among others
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- Marketing PR
- Visual Arts
- Art Direction
- Managing all Campaigns From Briefing Stage to Landing the
- Digital Advertising
- Integrated Campaign
- Concepting Ideas
Advertising and MarketingESPM - Escola Superior de Propaganda e Marketing
Communication - Advertising
Award ListAwards60+ awards including Cannes Lions, EFFIE, LIA, FWA, Art Director's Club Europe and Germany, NY Festivals, El Ojo and more but the award I am proud the most is the one I got with my band Hill Valleys for the best pop album of the year in 2005 from Dynamite Magazine.