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Pedro Ribeiro
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Pedro Ribeiro

Chief Marketing OfficerPorto, Portugal
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Pedro Ribeiro
Available

Pedro Ribeiro

Chief Marketing OfficerPorto, Portugal
Professions
  • Graphic Designer
  • Marketing Manager
  • Digital Marketing Executive
LevelSenior
AvailabilityFull-time
About me
How to know when your opinion overcome the barrier of functional to enter the field of despotism, that subjective world of your own personal taste? That’s the million-dollar question… Hi! I’m Pedro Ribeiro and I'm a natural born opinion maker. In a world of constant mutation and fast growing changes, to stand out from the crowd is something you need to workout in order to succeed. That's what I’ve been doing this past couple of years! To lead and inspire is my main motivation. WHO IS PEDRO RIBEIRO? Nothing but a regular guy with extreme willing to do what is supposed to and go far beyond that. Someone that doesn’t settle for nothing better than the best of what he is doing. A person with a very high self-taught personality that goes after the things he needs to know in order to achieve its goals, and to help his team to get results. A person that leads instead of demanding. WHAT CAN I DO? Everything within my field of knowledge but I always try to learn a little bit more. At the moment I’m managing two marketing teams, one in Portugal and one in Brazil. Challenging? Definitely. Demanding? Absolutely. Terrifying? A little. Will I give up? Never. ➡️ DESIGN My child. My foundation. My ‘caught me in my spare time’ thing. Not doing it regularly, but, I sure have a lot to say when it comes to evaluating others work. My fault. Not wanting to be a despot…but being so sometimes. Or is it my particular good taste emerging!? #design #logo #editorial #adobe #artdirection ➡️ BRANDING Rules, rules, rules. Do we need them? Sure. Are they used? Not that often. What is a brand without branding? Probably some lost soul in this vast universe of "Unbrandables". . If we don’t define and assume our identity we’ll be wandering around without recognition. #brand #brandmanagement #identity #corporate ➡️ DIGITAL MARKETING If you’re not digital, you’re not existential. Hard work pays off, but takes times. There’s no such thing as immediate response and results. KPI, TxC, CPL, CPC, SEO or SERP are not governamental institutions. Your clients are somewhere, and it’s not over the rainbow. Make yourself digital. #maketing #digitalmarketing #leadgeneration #optimization ➡️ LEADERSHIP It’s all about people. It always is. And you have to deal with it. A happy team is half the way to a better workplace and productivity improvement. Make them happy, and they will follow. You’re the reflection of your attitudes. Lead and inspire! #leadership #teamwork #leadbyexample #productivity --- Never settle for less than a job that you love!
QuestionsProjectsExperienceTeam
Work history
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    Chief Marketing OfficerSwiss Dental Services
    Porto, PortugalFull Time
    Main technical skills: • Team management; • Performance management; • Strategic and organizational planning; • Definition of team priorities; • Results and cost optimization; • Identification of business opportunities; Main functions: • Management and coordination of the marketing team; • Development and review of the marketing plan; • Definition of communication strategies; • Results analysis and implementation of necessary actions; • Creative direction of visual communication and brand content; • Results management and monitoring of KPI's such as: - Volume of leads, scheduling, assessment and sales; - Conversion rates; - ROI of marketing actions; - Project delivery deadlines; - Engagement of organic content; - Access and interactions with the websites; - Team productivity. • Analysis and interpretation of daily performance reports; • Increase brand awareness through product positioning; • Analysis of market trends and implement strategic adjustments; • Identify opportunities and growth alternatives; • Coordination of tasks and deadlines; • Definition of budget, human resources, equipment and marketing tools requirements; • Conducting recruitment and selection processes together with HR; • Monitoring and integration of new team employees; • Carrying out, together with HR, the team's competence assessments.
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    Head of Marketing & DesignSwiss Dental Services
     - Porto, PortugalFull Time
    Main technical skills: • Team management; • Definition of team priorities; • Results and cost optimization; • Design management. Main functions: • Management and coordination of the marketing team; • Definition of communication strategies; • Results analysis and implementation of necessary actions; • Creative direction of visual communication and brand content; • Analysis and interpretation of daily performance reports; • Analysis of market trends and implement strategic adjustments; • Coordination of tasks and deadlines; • Definition of budget, human resources, equipment and marketing tools requirements; • Conducting recruitment and selection processes together with HR; • Monitoring and integration of new team employees; • Carrying out, together with HR, the team's competence assessments.
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Skills
  • Branding Identity
  • Team Leadership
  • Inbound Marketing
  • Logo Design
  • Graphic Design
  • Web Design
  • Marketing Automation
  • Marketing Management
  • Digital Marketing
  • Project Management
Education
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    Specialization Studies in Business NeuromarketingISAG University
     - Porto, Portugal
    Identify basic notions of neuroanatomy and neurophysiology of the human brain in order to reach a basic/medium level; Understand the physiological and neuronal responses via research applied to consumer neuroscience with technological means (Eyetracking, EEG, galvanic skin response, among others); Assist in understanding consumers' purchasing behavior and their decision-making processes in light of applied neuroscience; Understand the scientific principles attached to the application of neurosciences applied to marketing and consumption in the following dimensions: product, design, communication, packaging and web.
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    I
    Post-graduate Diploma in Commercial and Marketing ManagementISAG University
     - Porto, Portugal
    Foster the development of management functions with solid training in multiple areas in the business environment, namely in marketing, strategic management, business communication, finance and commercial direction. Development of leadership skills in business activity, essential in coordination and value creation.
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Awards
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    E
    Jeunes Flammes 2004-2005ESAD
    One of the 28 participants selected for the international competition of "Gaz de France: Jeunes Flammes 2004-2005" with the theme “Confort zones…faciliter la vie en ville”.