Award-winning Brazilian CD/AD based in London with large experience in some of the most creative agencies in Sao Paulo and London. With global and regional work for a vast range of some of the industry's most innovative brands. His work has earned accolades in all of the industry's major awards. Such as Cannes Lions, The One Show, Clio Awards, ADC Global (NY), Effies and 8 Pencils at the D&Ad.
Projects
- AUDI > Luxury MapsThe A6 allroad quattro is one of the most luxurious Audi cars. But it is also an off-road model. How to encourage potential clients to buy such an expensive car and put it into muddy-nature with no remorse? We used a universal truth: the closer you get to nature in big cities, the higher the real estate prices turn. We connected this logic to our car. Luxury has everything to do with nature.
- IKEA > Lion ManLion Man is one of IKEA’s most effective campaigns in the UK to date. We used a simple premise: sometimes you need to do nothing before you do great. To invite Britons to stay in more often and enjoy their living rooms unapologetically. We then brought to life a wild and wonderful creature who happens to spend most of its day at rest. Springing into action just when it’s fully recharged. Besides TV & Cinema, the campaign had a full digital platform, with 9 short films and a digital interactive
+ Show more
Work history
Global Creative DirectorGrey London
London, United KingdomFull Time
In the team led by Laura Jordan-Bambach, Javier Campopiano and Eduardo Maruri @ Grey London, I am Creative Director on Braun global (P&G), Pringles Europe and Vodafone Ireland alongside my partner and friend Roberto Kilciauskas.
Creative DirectorOgilvy
- London, United KingdomFreelance
I joined Ogilvy London on a concentrated and temporary effort to help them on a global launch for Coca-Cola. It was a time and fun intense process through which I was in charge of creating non-traditional and fame-activation ideas along with a range of other Ogilvy offices around the world, from Singapore to Bogotá. During the project I reported my work straight to Ogilvy London CCO Dedé Laurentino, who led the global effort.
+ Show more
Skills
- Creative Direction
- Advertising
- Conceptual Design
- Branded Content
- Entertainment Content
- Guerilla Marketing
- Digital Advertising
- Social Advertising
- Integrated Advertising
- Art Direction
Education
U
U
BachelorUniversity of Brasilia
- Brasília, Brazil
Bachelor in Advertising and Communications at UnB, one of the most prestigious universities of Latin America.