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I'm a Spanish Freelance Creative Director, Art Director and Graphic Designer based in Madrid. I'm specialized in visual communication and brand consultancy, creating new concepts and experiences, designing dynamic identities, devising communication campaigns and thinking up creative projects within culture and commerce. Combining a strategic approach with simple and powerful ideas, linked to a quality art direction. I've studied Fine Arts (UCLM Cuenca) and Advertising Graphic Design until settling down in Madrid in 2003. There I worked as Art Director at Contrapunto BBDO (2006/2010) for clients such as Digital +, Renfe, Spanish Ministry of Economy or Mercedes-Benz. In 2010 I co-founded Viernes, a creative studio for common good projects, since where I've been making creativity for Absolut, Orangina Schweppes or Spanish Ministry of Culture and where I co-founded "FestiBal con B"? in collaboration with Matadero Madrid. In 2014 I moved to Paris working as a freelance focus in brand design.
I'm Partner, Creative Director and Art Director at Viernes: a creative studio for common good projects that I founded with Nacho Padilla, Peru Saizprez and Ainara Murillo in 2010. Viernes applies creativity to social innovation by launching community initiatives, building products, creating content and communication campaigns, developing cultural and educational projects or promoting corporate responsibility programs for clients such as Spanish Ministry of Agriculture, Food and Environmental Affairs, Spanish Ministry of Culture, Absolut, Oxfam or Orangina Schweppes.