Builder of brands and experiences. I am a creative director, branding & marketing specialist, and a visual designer.
15+ years of comprehensive experience in all aspects of Strategic Creative Solutions:
branding, digital & content marketing, brand activation, graphic & digital design, advertising, team mentoring, and project management.
Projects
- Caixa IU— Making banking interesting for young communities — University is the first step towards an independent life. In the fringe of adult life, there is an opportunity for young adults to start getting financial knowledge and control on their lives. — Entering university marks the transition to a new phase of life. It’s not necessarily about change but about evolving. This keyword was the base for our creative approach. IUVOLUTION, is Caixa Bank’s concept to reach a young audience, from entering
- Universo Card— Unifying fragmented advantages into one product — Universo is more than a card, it is a financial ecosystem. Universo represented the brand of the alternative on the current banking panorama. Disruptive, challenging, flexible, truthful, organized, clear. The Universe Card is the only mean of payment that allows choosing by the purchase the more suited option of payment and that benefits the client in all usages, because it embraces all functionalities of credit, debit, and installments, givin
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Work history
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Head of Ideas & CopyFullsix Portugal
Lisbon, PortugalFull Time
At Fullsix we help brands become more relevant and effective in an increasingly digital world.
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Creative DirectorWodify
Lisbon, PortugalFull Time
Leading brand strategy and execution of design and marketing activities across all Wodify product portfolio. Working within the Marketing team, leading a team of 10. In charge of all creative projects and developing guidelines. Ensuring creative excellence and execution of digital marketing campaigns. Expert in all facets of the creative process, from conceptualizing ideas, assigning and developing projects, budgeting, and project management. Curator of partnerships and corporate culture catalyst.
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Skills
- Branding
- Digital Design
- Graphic Design
- Logo Design
- Web Design
- Brand Activation
- Video
- UI Design
- UX Design
- Advertising
Education
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Cannes Creative Leadership ProgramBerlin School of Creative Leadership
- Berlin, Germany
The Cannes Creative Leaders Programme (CCLP) is an intensive leadership program. Curated by academic experts, the CCLP combines a unique week learning environment prior to the main event, a full-week festival delegate pass with additional, exclusive closed-door sessions presented by top industry leaders, VIP access to the Cannes Lions Closing Gala, and more.
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Licenciatura Comunicação Empresarial e Relações PúblicasEscola Superior de Comunicação Social (ESCS)
- Lisbon, Portugal