I’m a freelance creative living and working in London — A multidisciplinary who is motivated by culturally lead projects that positively impact the social groups they are intended for.
A lot of the work I do, be it self initiated or commercially, is aimed to inspire and empower those who engage with it.
I spend a lot of my time in the water and I’m the co-founder of inner-city swim club Swim Dem Crew.
Projects
- BBC News Brand2020 was a year uncertainty and BBC News wanted to communicate to their younger audience that they were on their side and they were listening. We saw this as an opportunity to directly hear from young people across the country. Hosting a series of interviews to hear their hopes, dreams and concerns for the future. We then collaborated with poet Rakaya EsimeFetuga to carefully craft a poem using transcripts from the interviews. The poem was bought to life by our young people in the final film.
- McDonald's UKMcDonald’s Uk had the ambition to grow and develop their ‘always on’ social content. Their main aim was to produce social content that could live alongside campaign work, but could also work in-silo. The account was an opportunity for McDonald’s to build brand love by leaning into both brand and culture insights, remaining part of the conversation and being reactive. Role: Creative Lead Agency: Leo Burnett Client: McDonald’s UK Creative Director: Chaka Sobhani
- The Reggie Yates Podcast - #TRYPI was this weeks' guest on the Reggie Yates podcast, we discussed the origins of Swim Dem Crew, Nu Brand Flexxx, Channel U and everything in between - Fun times with the boys! Listen back via the links below: Spotify: https://tinyurl.com/qk9upzm Apple: https://tinyurl.com/v46bt32
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Projects credited in
- Between Borders X Swim Dem CrewAn interview with the Co-Founders of Swim Dem Crew on the power of swimming to bring people together, and the role their crew plays in creating a sense of community in a traditionally solitary sport.3
- UOKM8? - Multiple Award WinningUOKM8? Is an ongoing commitment to destigmatise mental health issues Destigmatising Anxiety We created a 360 content driven campaign to drive the conversation around mental health amongst young people. UOKM8? launched with a series of films ‘Everyday Heroes’ directed by filmmaker Mollie Mills. The shorts focused on influential men such as Olympian Louis Smith and their struggle with anxiety. We also featured stories ranging from body dysmorphia to PTSD amongst soldiers; used to showcase that t
Work history
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Creative Lead - Always on socialLeo Burnett London
London, United KingdomFreelance
KennedyWieden+Kennedy
London, United KingdomInternship
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Skills
- Concepting Ideas
- Ideation
- Writing
- Writing Music
- Consultancy
- Leadership
- Creative Production
- Public Communications
- Public Speaking
- Workshop Skills
Awards
The Drum DADI AwardsThe Drum
Use Of Social MediaThe Drum Social Purpose AwardsThe Drum
Campaign Of The Year ( not for profit )+ Show more