I’m a freelance mid-weight creative living and working in London — A multidisciplinary who is motivated by culturally lead projects that positively impact the social groups they are intended for.
A lot of the work I do, be it self initiated or commercially, is aimed to inspire and empower those who engage with it.
I spend a lot of my time in the water and I’m the co-founder of inner-city swim club Swim Dem Crew.
Projects
- McDonald's UKMcDonald’s Uk had the ambition to grow and develop their ‘always on’ social content. Their main aim was to produce social content that could live alongside campaign work, but could also work in-silo. The account was an opportunity for McDonald’s to build brand love by leaning into both brand and culture insights, remaining part of the conversation and being reactive. Role: Creative Lead Agency: Leo Burnett Client: McDonald’s UK Creative Director: Chaka Sobhani
- The Reggie Yates Podcast - #TRYPI was this weeks' guest on the Reggie Yates podcast, we discussed the origins of Swim Dem Crew, Nu Brand Flexxx, Channel U and everything in between - Fun times with the boys! Listen back via the links below: Spotify: https://tinyurl.com/qk9upzm Apple: https://tinyurl.com/v46bt32
- LAD BIBLE | UOKM8LadBible launched its UOKM8 platform in a bid to normalise the conversation around mental health. The platform was a space to educate and inform young men on the frequent number of male suicides and their link to mental health. We made a short social film demystifying any misconceptions that men don’t talk about their emotions, illustrate how we use our Swim Dem Crew as a space to encourage and foster conversation. The ‘Everyday Hero’s’ video series generated a total of 4.9 million views,
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Projects credited in
Skills
- Concepting Ideas
- Ideation
- Writing
- Writing Music
- Consultancy
- Leadership
- Creative Production
- Public Communications
- Public Speaking
- Workshop Skills