CreativeLondon, United Kingdom
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Barrie Wilhelmi
Irene Bazaga
Rashi Singh


CreativeLondon, United Kingdom
About me
I’m a freelance creative living and working in London — A multidisciplinary who is motivated by culturally lead projects that positively impact the social groups they are intended for. A lot of the work I do, be it self initiated or commercially, is aimed to inspire and empower those who engage with it. I spend a lot of my time in the water and I’m the co-founder of inner-city swim club Swim Dem Crew.
  • BBC News Brand
    BBC News Brand2020 was a year uncertainty and BBC News wanted to communicate to their younger audience that they were on their side and they were listening. We saw this as an opportunity to directly hear from young people across the country. Hosting a series of interviews to hear their hopes, dreams and concerns for the future. We then collaborated with poet Rakaya EsimeFetuga to carefully craft a poem using transcripts from the interviews. The poem was bought to life by our young people in the final film.
  • McDonald's UK
    McDonald's UKMcDonald’s Uk had the ambition to grow and develop their ‘always on’ social content. Their main aim was to produce social content that could live alongside campaign work, but could also work in-silo. The account was an opportunity for McDonald’s to build brand love by leaning into both brand and culture insights, remaining part of the conversation and being reactive. Role: Creative Lead Agency: Leo Burnett Client: McDonald’s UK Creative Director: Chaka Sobhani
  • The Reggie Yates Podcast - #TRYP
    The Reggie Yates Podcast - #TRYPI was this weeks' guest on the Reggie Yates podcast, we discussed the origins of Swim Dem Crew, Nu Brand Flexxx, Channel U and everything in between - Fun times with the boys! Listen back via the links below: Spotify: Apple:
    AHHMAZING!I had some downtime in between projects whilst working as a full-time creative at Wieden+Kennedy —— Which led to me creating a self-coded sound-boarding website with an interactive numerical counter. The Ahhmazing! webpage is currently at 55,000 clicks and counting.
    IN 60 SECONDSI wanted to document the last of remaining years of my twenties, so captured daily moments on my phone which resulted in a 60-second film at the end of each month. The project lasted three years and amounted to 2,160 seconds of film.
    SWIM DEM CREWFounded in the summer of 2013, our mission has always been to get more people swimming, make the sport more inclusive, less solitary, and a lot more social. Much of what we do is about personal development and self-affirmation, using swimming as a tool to empower people.
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Projects credited in
    TRAPFRUITS LONDON - UX COPYWRITING + STRATEGYI worked with TRAPFRUITS to consult the team on their Tone of Voice and UX strategy. We created a brand persona that speaks to its target audience and rebranded the website with customer-relevant copy.
  • Peigh - Thinking Out Loud
    Peigh - Thinking Out LoudAnimated music video for the brilliant Peigh and his EP title song 'Thinking Out Loud'
  • JOKER - Music video
    JOKER - Music videoJoker music video directed/ produced by myself, please share and tell me your thoughts.
  • Peigh Press Shots
    Peigh Press ShotsGrime MC and New Brand Flexx member
  • Between Borders X Swim Dem Crew
    Between Borders X Swim Dem CrewAn interview with the Co-Founders of Swim Dem Crew on the power of swimming to bring people together, and the role their crew plays in creating a sense of community in a traditionally solitary sport.
  • UOKM8? - Multiple Award Winning
    UOKM8? - Multiple Award WinningUOKM8? Is an ongoing commitment to destigmatise mental health issues Destigmatising Anxiety We created a 360 content driven campaign to drive the conversation around mental health amongst young people. UOKM8? launched with a series of films ‘Everyday Heroes’ directed by filmmaker Mollie Mills.  The shorts focused on influential men such as Olympian Louis Smith and their struggle with anxiety. We also featured stories ranging from body dysmorphia to PTSD amongst soldiers; used to showcase that t
Work history
    Creative Lead - Always on socialLeo Burnett London
    London, United KingdomFreelance
    Wieden+Kennedy logo
    Wieden+Kennedy logo
    London, United KingdomInternship
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  • Concepting Ideas
  • Ideation
  • Writing
  • Writing Music
  • Consultancy
  • Leadership
  • Creative Production
  • Public Communications
  • Public Speaking
  • Workshop Skills
    The Drum logo
    The Drum logo
    The Drum DADI AwardsThe Drum
    Use Of Social Media
    The Drum logo
    The Drum logo
    The Drum Social Purpose AwardsThe Drum
    Campaign Of The Year ( not for profit )
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