About me

I’m a freelance mid-weight creative living and working in London — A multidisciplinary who is motivated by culturally lead projects that positively impact the social groups they are intended for. A lot of the work I do, be it self initiated or commercially, is aimed to inspire and empower those who engage with it. I spend a lot of my time in the water and I’m the co-founder of inner-city swim club Swim Dem Crew.

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Projects

• 4

  McDonald's UKMcDonald’s Uk had the ambition to grow and develop their ‘always on’ social content. Their main aim was to produce social content that could live alongside campaign work, but could also work in-silo. The account was an opportunity for McDonald’s to build brand love by leaning into both brand and culture insights, remaining part of the conversation and being reactive. Role: Creative Lead Agency: Leo Burnett Client: McDonald’s UK Creative Director: Chaka Sobhani
• 3

  The Reggie Yates Podcast - #TRYPI was this weeks' guest on the Reggie Yates podcast, we discussed the origins of Swim Dem Crew, Nu Brand Flexxx, Channel U and everything in between - Fun times with the boys! Listen back via the links below: Spotify: https://tinyurl.com/qk9upzm Apple: https://tinyurl.com/v46bt32
• 1

  AHHMAZING!I had some downtime in between projects whilst working as a full-time creative at Wieden+Kennedy —— Which led to me creating a self-coded sound-boarding website with an interactive numerical counter. The Ahhmazing! webpage is currently at 55,000 clicks and counting.
• 1

  IN 60 SECONDSI wanted to document the last of remaining years of my twenties, so captured daily moments on my phone which resulted in a 60-second film at the end of each month. The project lasted three years and amounted to 2,160 seconds of film.
• 2

  SWIM DEM CREWFounded in the summer of 2013, our mission has always been to get more people swimming, make the sport more inclusive, less solitary, and a lot more social. Much of what we do is about personal development and self-affirmation, using swimming as a tool to empower people.
• 7

  LAD BIBLE | UOKM8LadBible launched its UOKM8 platform in a bid to normalise the conversation around mental health. The platform was a space to educate and inform young men on the frequent number of male suicides and their link to mental health. We made a short social film demystifying any misconceptions that men don’t talk about their emotions, illustrate how we use our Swim Dem Crew as a space to encourage and foster conversation. The ‘Everyday Hero’s’ video series generated a total of 4.9 million views,

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Projects credited in

• 1

  Peigh - Thinking Out LoudAnimated music video for the brilliant Peigh and his EP title song 'Thinking Out Loud'
• 3

  JOKER - Music videoJoker music video directed/ produced by myself, please share and tell me your thoughts.
• 2

  Peigh Press ShotsGrime MC and New Brand Flexx member

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Work history

KennedyWieden+Kennedy
Jun 2016London, United KingdomInternship
J
J
CreativeJust So Films
May 2019 - Jul 2019London, United KingdomFreelance

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Skills

• Concepting Ideas
• Ideation
• Writing
• Writing Music
• Consultancy
• Leadership
• Creative Production
• Public Communications
• Public Speaking
• Workshop Skills

Awards

The Drum DADI AwardsThe Drum
Use Of Social Media
The Drum Social Purpose AwardsThe Drum
Campaign Of The Year ( not for profit )

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