Penelope Abreu

Copywriter

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Projects

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Are you sure?

Do you really want to delete project Samsung SmartThings?

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Do you really want to hide project Samsung SmartThings?

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Do you really want to unhide project Samsung SmartThings?

Are you sure?

Do you really want to delete project Samsung SmartThings?

Are you sure?

Do you really want to hide project Samsung SmartThings?

Are you sure?

Do you really want to unhide project Samsung SmartThings?

Are you sure?

Do you really want to delete project Mars Minis?

Are you sure?

Do you really want to hide project Mars Minis?

Are you sure?

Do you really want to unhide project Mars Minis?

Are you sure?

Do you really want to delete project Mars Minis?

Are you sure?

Do you really want to hide project Mars Minis?

Are you sure?

Do you really want to unhide project Mars Minis?

About me

 

Ideas Lover & Transmedia Storyteller Expertise: Conceptual and strategic thinking for both traditional and innovative medias. In other words, creation and implementation of ideas and content, concepts and executions. I would say that my biggest USP is my versatility: I strongly believe I can be a great asset, for not only have I tried a myriad of different advertising markets and models - from the straightforward efficiency of Germany, the MacGyver resourcefulness of Portugal, to the dramatic grandeur of the U.S., with now finally settling in lovely London - but I also have been on the other side, the make-it-pretty part through the wonders of photography - which gave me a keen eye for detail and balance. I'm a passionate creative who writes with a sharp and visual eye, and who's in love with our industry: an industry that's always reinventing itself, brimming with new innovative ways, every single minute of the day.

Skills

 

  • Advertising
  • Marketing PR
  • Copywriting
  • Editing
  • Screenwriting
  • Blogs
  • Social Media Marketing
  • Web Content
  • Content and Media Writing
  • Radio TV Commercials
  • Copywriting
  • Proofing Copy Editing
  • Strategic Creative Vision
  • Proof Reading Skills
  • Concept and Realization

Work history

Currently

Contributor Writer

Heatwave Magazine

Nov 2015
  • Freelance
  • Online and printed music magazine from London.

2016

Freelance Copywriter

VML, 23Red

Feb 2016 - Sep 2016
  • London, UK
  • Freelance
  • VML - Pitch 23Red - Pitch

2016

Copywriter

Cheil

Jul 2015 - Feb 2016
  • London, UK
  • Full Time
  • Samsung, SmartThings, Maytree, PutRedBack

2015

Copywriter

BBDO

Mar 2014 - Jul 2015
  • Full Time
  • Schwarzkopf, Braun, Sheba, Gillette Venus, ITG, Mars

Education

2011

Copywriting

Miami AD School

Mar 2009 - Mar 2011
  • New York, NY, USA
  • Copywriting

Awards

2016

Merit - Film Category

ADC

  • ADC Festival

2015

Shortlist - Film Category

Eurobest

  • Eurobest

2014

Bronze - Digital Self-Promotion

European Design Awards

  • European Design Awards

2013

Bronze, Best Use of Digital Media

Prémios Lusos de Criatividade

  • Prémios Lusos de Criatividade

2013

Gold, Self-Promotion

Prémios Design M&P

  • Prémios Design M&P

2013

Bronze - Best Online Film

Prémios Lusos de Criatividade

  • Prémios Lusos de Criatividade

2013

Shortlist - Best Website & Campaign

Prémios Lusos de Criatividade

  • Prémios Lusos de Criatividade