Penelope Abreu

Copywriter

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Projects

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About me

Ideas Lover & Transmedia Storyteller Expertise: Conceptual and strategic thinking for both traditional and innovative medias. In other words, creation and implementation of ideas and concepts into content and executions.

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Skills

  • Advertising
  • Marketing PR
  • Copywriting
  • Editing
  • Screenwriting
  • Blogs
  • Social Media Marketing
  • Web Content
  • Content and Media Writing
  • Radio TV Commercials
  • Copywriting
  • Proofing Copy Editing
  • Strategic Creative Vision
  • Proof Reading Skills
  • Concept and Realization

Work history

Currently

Contributor Writer

Heatwave Magazine

Nov 2015
  • Freelance
  • Online and printed music magazine from London. www.heatwavemag.com You can find my Online articles here: https://heatwavemag.com/?s=Penelope+York And my Printed ones here: https://issuu.com/heatwavemag

2017

Freelance Copywriter

VML, 23Red, Kindred, Splash, TracyLocke, Haygarth

Feb 2016 - Mar 2017
  • London, UK
  • Freelance
  • Haygarth: Vodafone TracyLocke: Mr Muscle Splash Worldwide: Barratt, David Wilson, Universal Studios Kindred: Pitches 23Red: Network Rail VML: Pitch

2016

Copywriter

Cheil

Jul 2015 - Feb 2016
  • London, UK
  • Full Time
  • Samsung, SmartThings, Maytree, PutRedBack

2015

Copywriter

BBDO

Mar 2014 - Jul 2015
  • Full Time
  • Schwarzkopf, Braun, Sheba, Gillette Venus, ITG, Mars

2014

Copywriter

Draft FCB

Sep 2013 - Feb 2014
  • Full Time
  • NIVEA and Eucerin

2013

Freelance Copywriter

AdSoul, Tux&Gill, Analogica, Nylon

Feb 2013 - Jun 2013
  • Freelance
  • Adsould: AdSoul, Multivision, Imexco, Escendo, Metric, ChillOut, Angola Telecom and Angola Cables. Tux&Gill: Oliveira da Serra, Barclaycard, Banco Popular, GQ, Flash!, TV Guia, Actavis, Vulcano and Santini Ice Cream. Analogica: Websites, Social Media and Events. Nylon: Somersby Apple Cider, Tito's Handmade Vodka, Tanteo Tequila and Galp Energy.

2013

Copywriter

JWT

Jan 2012 - Jan 2013
  • Full Time
  • Vodafone, Nokia, Kit Kat, Nestlé, Sumol, Mazda, OLX, Johnson & Johnson, Bayer, Montepio Bank, CIN, Multi Mall Management, Zero Waste, Salvation Army, Central de Cervejas e Bebidas (Sagres, Luso, Heineken, etc), Think Switch and Tourism.

2011

Copywriter

Leagas Delaney

Sep 2011 - Nov 2011
  • Full Time
  • Skoda, Followfish, Advocard, CosmoDirekt, ClassEco and Paarship.de.

2010

Creative Intern

Draft FCB

Jul 2010 - Sep 2010
  • New York, United States
  • Full Time
  • Oreo, Gevalia, and Above the Influence. Along with classes at Y&R and AKQA.

2009

Photographer

Penelope Abreu

Jan 2003 - Dec 2009
  • Freelance
  • Multiple photography assignments requiring planning, follow-through, and results that meet client objectives working hand-by-hand with advertising creatives. I worked on Fashion, Beauty, Jewellery, Architecture, Landscape, Product, Catalogue, Events, and Documentary as well as on Editorials, Portrait and Music. Various single and group Fine Art Photography exhibitions. In both Writing and Photography I observe, I react and I create.

Education

2011

Copywriting

Miami AD School

Mar 2009 - Mar 2011
  • New York, NY, USA
  • Copywriting

Awards

2016

Merit - Film Category

ADC

  • ADC Festival

2015

Shortlist - Film Category

Eurobest

  • Eurobest

2014

Bronze - Digital Self-Promotion

European Design Awards

  • European Design Awards

2013

Bronze, Best Use of Digital Media

Prémios Lusos de Criatividade

  • Prémios Lusos de Criatividade

2013

Gold, Self-Promotion

Prémios Design M&P

  • Prémios Design M&P

2013

Bronze - Best Online Film

Prémios Lusos de Criatividade

  • Prémios Lusos de Criatividade

2013

Shortlist - Best Website & Campaign

Prémios Lusos de Criatividade

  • Prémios Lusos de Criatividade