Penelope Abreu

Copywriter

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Projects

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About me

Ideas Lover & Transmedia Storyteller Expertise: Conceptual and strategic thinking for both traditional and innovative medias. In other words, creation and implementation of ideas and content, concepts and executions. I would say that my biggest USP is my versatility: I strongly believe I can be a great asset, for not only have I tried a myriad of different advertising markets and models - from the straightforward efficiency of Germany, the MacGyver resourcefulness of Portugal, to the dramatic grandeur of the U.S., with now finally settling in lovely London - but I also have been on the other side, the make-it-pretty part through the wonders of photography - which gave me a keen eye for detail and balance. I'm a passionate creative who writes with a sharp and visual eye, and who's in love with our industry: an industry that's always reinventing itself, brimming with new innovative ways, every single minute of the day.

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Skills

  • Advertising
  • Marketing PR
  • Copywriting
  • Editing
  • Screenwriting
  • Blogs
  • Social Media Marketing
  • Web Content
  • Content and Media Writing
  • Radio TV Commercials
  • Copywriting
  • Proofing Copy Editing
  • Strategic Creative Vision
  • Proof Reading Skills
  • Concept and Realization

Work history

Currently

Contributor Writer

Heatwave Magazine

Nov 2015
  • Freelance
  • Online and printed music magazine from London.

2016

Freelance Copywriter

VML, 23Red, Kindred

Feb 2016 - Oct 2016
  • London, UK
  • Freelance
  • Pitches

2016

Copywriter

Cheil

Jul 2015 - Feb 2016
  • London, UK
  • Full Time
  • Samsung, SmartThings, Maytree, PutRedBack

2015

Copywriter

BBDO

Mar 2014 - Jul 2015
  • Full Time
  • Schwarzkopf, Braun, Sheba, Gillette Venus, ITG, Mars

Education

2011

Copywriting

Miami AD School

Mar 2009 - Mar 2011
  • New York, NY, USA
  • Copywriting

Awards

2016

Merit - Film Category

ADC

  • ADC Festival

2015

Shortlist - Film Category

Eurobest

  • Eurobest

2014

Bronze - Digital Self-Promotion

European Design Awards

  • European Design Awards

2013

Bronze, Best Use of Digital Media

Prémios Lusos de Criatividade

  • Prémios Lusos de Criatividade

2013

Gold, Self-Promotion

Prémios Design M&P

  • Prémios Design M&P

2013

Bronze - Best Online Film

Prémios Lusos de Criatividade

  • Prémios Lusos de Criatividade

2013

Shortlist - Best Website & Campaign

Prémios Lusos de Criatividade

  • Prémios Lusos de Criatividade