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Penelope Rogers

Visual Merchandiser and Sales Professional

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  • LevelMid Level
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsVisual Merchandiser - Interior Stylist - Fashion Stylist


  • 10 Years Visual Merchandising Experience
  • Interior Styling
  • Fashion Styling
  • Styling Product Shots
  • Fashion Retail Merchandising
  • Retail/showroom Sales
  • Online Visual Merchandising
  • Web Content Manager Ecommerce Website Updates
  • Buying Experience
  • Liaise with Manufactures and Supplier

Work history


Store Manager

Yesteryear Vintage

Aug 2015 - Aug 2016
  • Melbourne VIC 3004, Australia
  • Full Time
  • Yesteryear Vintage sells quality, authentic vintage clothing and accessories at the most competitive prices in Melbourne. Stores are located in Carlton, Fitzroy and Northcote. Visually merchandised store including clothing racks, window displays and mannequins. Ensured sales budgets were reached and exceeded. Built relationships within the community to create a loyal customer base. Knowledge of the vintage clothing industry and how to determine an items age and value.


Website Content Manager

Modern Times

Dec 2013 - May 2015
  • Melbourne VIC 3004, Australia
  • Full Time
  • Modern Times is a Melbourne retailer mixing original vintage Danish and European furniture with contemporary Australian art and design. Uploaded all new content to the online store, wrote descriptions and organised categories. Wrote copy and sourced imagery for the creation of the Shop By category of the online store including the Local Artist, Local Designer, Mid Century Designer and Manufacturer pages. Organised product photoshoots, styled products and oversaw product photography. Sorted and organised new photography to be edited and deep-etched. Buyer and main contact for all suppliers of Australian art, homewares, natural beauty products, ceramics and jewellery. Calculated monthly consignment sales including running a monthly sales by product report. Contributed to the styling and creative team on campaign photoshoots. Styled furniture, art, homewares and window displays to create inspirational living spaces. Driven to produce furniture sales and implement sales strategies. Knowledge of Danish and European furniture, mid-century designers and manufacturers.


Ecommerce Photographer

Dear Gladys

Dec 2013 - Jan 2014
  • Melbourne VIC 3004, Australia
  • Freelance
  • Dear Gladys is an online fashion boutique specialising in vintage clothing, contemporary designer fashion apparel, homewares and gifts. It is a social enterprise of Fitted For Work, a non-profit organisation that helps disadvantaged women gain sustainable employment. Edited photos in Photoshop Editor quickly and to a high standard. Uploaded new items to the online store and wrote descriptions. Processed online sales, packaged and sent orders. Organised and wrote social media content via Hootsuite for Facebook, highlighting newly uploaded items from the online store. Utilised a strategy to broadcast these items to as large an audience as possible, taking note of high user engagement times and seasonal trends.


Fashion Sales and Marketing

Alice Euphemia

Oct 2013 - Mar 2014
  • Melbourne VIC 3004, Australia
  • Freelance
  • Alice Euphemia is an online fashion boutique supporting independent and locally produced apparel, jewellery and gifts. It recently closed it's iconic Melbourne retail space after 18 years. Provided excellent customer service and product knowledge and was driven to reach and exceed daily sales budgets. Visually merchandised clothing racks, accessories and jewellery. Ensured daily that online orders were checked and fulfilled and if necessary special or custom made orders were organised. Processed online sales, packaged and sent orders.


Store Manager


Jun 2011 - Sep 2013
  • Melbourne VIC 3004, Australia
  • Full Time
  • Obus is an independent and locally produced womenswear label based in Melbourne, Australia. Management of the Obus store in Northcote, High Street. Took the Northcote store from being the least performing to the highest performing of all four Obus stores within six months. Managed the Obus social media platforms including Facebook, Twitter and Instagram. Calculated monthly consignment sales and ordered and allocated stock for all four Obus stores. Provided engaged customer service and detailed product knowledge and was driven to reach and exceed daily sales budgets. Met store key performance indicators each month, analysed sales, created sales strategies and provided weekly and monthly reports. Kept a high standard of cleanliness and regularly visually merchandised to keep the store looking fresh and pristine. Sent online orders, supervised part-time staff and completed general administration duties.



Bachelor of Graphic Design

Waikato Institute of Technology

Feb 2003 - Nov 2006
  • Hamilton, New Zealand