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Focused training in qualitative and quantitative research methods. Conducted quantitative data analysis into how cultural consumption is clustered in the contemporary Chinese society
Training in critical review of creative practice, UK cultural policy and theoretical frameworks of cultural production and engagement Conducted my thesis: Taste in Transition, the Emancipated Cultural Consumption in Digital China and received distinction, praised for the insights and thought-provoking, engaging analysis
Based in one of the best advertising departments in the nation, we were trained to pitch media strategies every term to industry leading clients/firms such as L'Oreal, TBWA and Publicis. Besides marketing strategies, there were also training modules to develop practical skills in graphic design, copy writing, photography and video production.
In 2010, our 3-member team won the national second place and best creative idea prize in L'Oreal Brandstorm marketing competition for the client Diesel in creating a beauty product for men.