About me

Ideas Lover, Transmedia Storyteller and Storydoer Expertise: Conceptual and strategic thinking for both traditional and innovative medias. In other words, creation and implementation of ideas and concepts into content and executions. LinkedIn: https://www.linkedin.com/in/penelope-abreu/

QuestionsProjectsExperienceTeam

Projects

• 8

  Mars MinisThey're People Treats
• 1

  Mars MinisMars Minis. They're people treats. Film and Radio
• 3

  Samsung SmartThings - Bunny BurglarNow you know you know.
• 1

  Samsung SmartThings - Caught OutSamsung SmartThings. Now you know you know. IDEA: Highlight that common 'mini heart attack' feeling when one thinks they might have left something on back home.
• 1

  Samsung SmartThings - Ulterior MotiveSamsung SmartThings. Now you know you know. IDEA: Highlight that common 'mini heart attack' feeling when one thinks they might have left something on back home.
• Samsung SmartThings - Max's Escape

Work history

U
U
Senior CopywriterUndisclosed
Feb 2024London, United KingdomFreelance
Ghostwriting: Blog Entries, Emails, LinkedIn Content, Social Media
Senior CopywriterVMLY&R
Jan 2021London, United KingdomFull Time
And at VMLY&R Commerce

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Skills

• Advertising
• Marketing PR
• Copywriting
• Editing
• Screenwriting
• Blogs
• Social Media Marketing
• Web Content
• Content and Media Writing
• Radio TV Commercials
• Copywriting
• Proofing Copy Editing
• Strategic Creative Vision
• Proof Reading Skills
• Concept and Realization
• Customer Engagement
• Ecommerce
• SEO Content
• Product Descriptions

Education

B
B
Art History with CuratingBirkbeck, University of London
Sep 2023London, United Kingdom
Ongoing
M
M
CopywritingMiami Ad School
Mar 2009 - Mar 2011New York, United States
Copywriting (and Art Direction in the first year)

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