Penny Gracey

Digital Trade Coordinator


  • Fashion
  • Events
  • Marketing PR
  • Excel
  • Office
  • Powerpoint
  • Word

Companies I’ve worked with

View all
  • Selfridges


    • Fashion

Work history


Digital Trade Coordinator


Feb 2016
  • •Involved in coordination of workflow in order to drive commercial targets by processing supplier imagery/samples and submitting imagery in the required format and quality to agreed timescales. ? Working with members of the Digital Trading team, online photo studio and content teams. •Focusing on improving the conversion on the site through site walks to determine changes to drive trade.


Fashion PR & Events Assistant


Mar 2014 - Sep 2015
  • Assistant Stylist for seasonal fashion shoots with coverage in Ulster Tatler, Northern Women and IN magazine Beauty and fashion trends writer for weekly columns in Belfast Telegraph Newspaper. Assisted in management of Belfast Fashion Week and launches for three seasons Managed social media across all platforms and kept up to date with beauty and fashion trends. Communicated, liaised and maintained relationships with stylists/retailers/bloggers/models/magazines/clients. Monitored, designed and distributed press releases, media coverage books, articles and promotional material for upcoming fashion shows and events. Attended model castings, exhibitions, fashion shows, events and photo shoots. Organised samples and goody bag products for fashion shows, meetings, model bookings and general administrative duties.


Marketing Assistant


Jan 2014 - Mar 2014
  • Assisted the team in planning and execution of outbound marketing efforts including press releases, briefs, articles, newsletters, etc. Management of company events including branding at exhibitions; Derry Marathon, Commonwealth Games, schools and team day events for 500+ employees Liaised with our graphic designer on a number of digital projects Managed social media across all platforms and company website Kept marketing database up-to-date, importing new data, updating records and performing the necessary cross checks Compiling and distributing financial and statistical information such as budget spreadsheets to other sectors of the company. Management of internal and external videos, responsible for implementing a new cost effective videography plan Handled deliveries, checking accuracy and quality of goods, co-ordinate the distribution of materials between offices, designed and ordered promotional materials.



International Business Management

Northumbria University Newcastle

Aug 2011 - Jun 2015