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Penny Newton

Freelance Digital Producer, Journalist, SM consultant

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  • LevelMid Level
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsCopywriting - Journalist - Web & Digital Producer


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About me

Experienced digital producer, journalist, blogger, copywriter and tv presenter with over eight years experience in lifestyle, current affairs & music television.


  • Modelling
  • Presenting
  • Blogging
  • Wordpress
  • Photoshop
  • Public Relations
  • Social Media
  • Upcycling
  • Segment Producer
  • Sustainability
  • Digital Social Media
  • Script Writer
  • Crafting
  • Digital Social Media Strategy
  • Press Release Writing
  • Journalism Copywriting Skills

Work history


Freelance Digital Producer, Journalist and SM Consultant

Various Outlets

Mar 2014
  • •Official craft expert for Lifestyle Channel •Craft ambassador for Spotlight, presenting craft segments and styling sets for Studio TEN •Regular editorial submissions for outlets including Yahoo!7, Lifestyle Channel, Style Hunter •Digital producer for Selling Houses Australia Social Media Edition •Bespoke native and advertorial for clients incl. AGL, Fitbit, Centurim, Australian Cancer Council, Pantene, Fitbit, Dolmio, AGL Electricity •Script writing and producing interstitials for clients incl. Joseph Lyddy Horse Care, Origin’s Little Big Idea, V J Ray via •Presenter for 5 Seeds Summer Editions •Social media strategy, management and integration for clients incl. Eco Diva, BGM Models and Homer Hudson Ice Cream •Craft and upcycling demonstrations for Sydney City Councils •Craft/upcycling Blogger at and


Lifestyle Producer


Mar 2013 - Mar 2014
  • • Producing news-driven content across Fashion Beauty and Food • Sourcing, pitching and writing news-driven editorial and photo galleries for front page • Promote content via social media, the switchers and newsletters • Working with sales to deliver effective promotion of native content and effective integration of brand messaging without compromising credibility or user experience • Curating and managing the regular senidng of EDMs to the Lifesytle Food database, with a view to growing the size of the database and engagement • Improving features and functionality, as well as growing Yahoo!7 Lifestyle audience through SM, switchers, and SEO • Forging strong relationships with PRs, Bloggers and other external stakeholders to offer premium content • Reporting live from various events including Mercedez Benz Fashion Week and Taste Sydney