I am a digital media enthusiast with 6 years of experience in digital content production and management.
My main focus is fashion and beauty, and I have been working hard to bring engaging brand experiences to digital platforms. Having worked with and led teams of designers, developers and marketers I have had the opportunity to work on fashion and beauty campaigns for the top brands in the industry, product launch campaigns, PR campaigns for events, developing new approaches and communication focused on digital and mobile.
I enjoy bringing new concepts and digital solutions to clients, and I consider myself an ungrateful millennial with strong focus on figuring out what makes content engaging and shareable among my generation. My biggest achievement was making luxury brands believe and see how much they can benefit from Snapchat and live broadcast platforms. Also, cool thing about my job is you can tell people you have Tinder just to check how ads work there.
Data collection and analysis is something I integrate in every segment of my work, as the digital world provides us an amazing opportunity to collect information that can refine the creative process and test the ideas both before and after the execution.
Equally immersed in the creative and business side of advertising, I learned a lot from my peers and colleagues, and have skills in media planning, strategic thinking and analytics.
Projects
- Yves Saint Laurent: Mon ParisThe concept was to create a Snapchat account between the product announcement and product launch. It followed the story of two lovers, chasing each other down the streets of Paris, reminiscent of the TVC that features product ambassadors. The Snapchat stand-in actors were dressed in the same way as the product ambassadors in the TVC and the content was produced on the very same shooting locations. Faces were never shown in order not to reveal yet unannounced product ambassadors.
Work history
Digital Project Director
Paris, FranceFull Time
In charge of the digital projects in the agency. Developed and pitched campaigns and projects to clients, oversaw production and managed creative teams, production teams in the country and overseas. Had the privilege to work with and learn from outstanding team of art directors, designers and developers.
Worked directly with the clients and developed media plans, digital content and media, social media strategies.
Produced video shoots and led the process from conception and direction to post-production.
List of clients includes COTY, L'Oréal Luxe, Procter&Gamble Global Beauty, Paris Design Week (Maison & Objet).
Digital Producer
- SingaporeFull Time
Joined the agency and designed, pitched and produced digital media & TVCs for Abbott, Heineken, GovT of Singapore. Produced content for local market on new channels such as WeChat and Line, developed good understanding and knowledge on the mobile strategies and content distribution on the Asian digital landscape.
Introduced the new technologies and channels to the clients, focused on mobile. Produced Paris Fashion Week backstage digital content for Asian markets (WeChat channels, YouKu stream), coordinated live streams on Inke, Taobao live and JD live.
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Skills
- Creative Direction
- Digital Expertise
- Digital Concepts
- Digital Content
- Account Directing
Education
BA Film and Television
- Zagreb, Croatia
Rector’s Award for Special Academic Achievement
Recipient
For producing live TV broadcast of Mozart’s Zauberflute performance