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An experienced and highly creative Marketing, PR and Digital Marketing Manager, with over 10 years experience in the footwear, fashion and lifestyle sectors, now looking for a fresh challenge. I have an extremely passionate and motivated approach to work, always looking to apply the most modern and creative techniques to deliver innovative and commercial solutions to projects and campaigns.
Development of seasonal Base London (Base London and Fish ‘N’ Chips brands) marketing strategy and direction. • Working alongside the Sales Director to grow the brand’s international market to over 25 international countries, including USA, Canada, UAE, France, Germany, Italy, Australia, Hong Kong and China. • Management and allocation of marketing budget. • Ecommerce and Digital Marketing Management – Development of ecommerce business and social media strategy to develop brand ‘voice’. Content management, SEO, PPC, Email Marketing management. • Seasonal marketing campaign planning, design and delivery, including photography and video direction. • Working closely with Sales, Merchandising, Customer Services and Design teams to develop strategies to enable sustainable growth within a small yet dynamic team. • Building strong relationships with key retailers, buyers and marketing teams (including Schuh, Office, ASOS and Zalando), distributors (USA, China and UAE) and agents (UK and International) to ensure brand development, image and coverage. • Tradeshows and Exhibitions – Planning, press management, stand design, sales and customer relationship building. • Management of marketing, online and graphics teams and external agencies. • Regular reporting on all marketing areas, including In-Store, Online and Press and providing key planning insights • Achieved 3 Drapers Footwear Award Shortlist Nominations for ‘Men’s Footwear Brand Of The Year’ and ‘Exporter Of The Year’. • Managed continued online growth (traffic and sales) without employing aggressive promotion strategies, due to sensitivity of wholesale business.
Start up PR and Marketing consultancy working with clients in the Fashion and Lifestyle sector. • Account Management – Clients include Base London, Fish ‘N’ Chips Footwear, Stupid Clothing, Drapers Footwear and Accessories Awards, AirSteppus Cycles, Worn Free, Missing Andy and Prop Store. • 2013 & 2104 Drapers Footwear and Accessories Awards communication partner, helping the awards to achieve the highest level of entries and brand participation in recent years.
Responsible for maintaining high levels of representation amongst consumer and trade media, developing brand perception and ensuring a strong presence within both stores and online. Leading a team of four and reporting to the brand owner, senior level management and directors. Key Responsibilities: • Public Relations - Editorial Placement • Seasonal Campaign Design, Production and Placement • In-Store Promotions and POS design • Management of ecommerce website including email marketing, promotions, PPC and content management. • Promotion and campaign management of licensed brands (Gibson London and Baracuta) • Organising and styling of seasonal photoshoots and campaigns • Account Management of key retailers and customer marketing support. • Branding including copywriting • Management of Sponsorship
Fashion Marketing & Communications