Work history
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Brand and Marketing DirectorIN Covent Garden Magazine
London, United KingdomFreelance
Rebranded and relaunched the 26-year-old heritage brand ‘In and Around Covent Garden’ to ‘IN Covent Garden’, building on its print publication into a multi-channel luxury lifestyle brand distributed both digitally and in print worldwide. Placed significant focus on its digital offering.
Introduced new streams of revenue including advertorials, affiliate marketing and pay per click.
Expanded the brand’s business forum to over 150 local companies through clear communication and focus on community building.
Created the inaugural IN Covent Garden Business Awards due to take place in November 2019.
Secured magazine placement in London’s top four and five-star hotels as well as private members clubs, shops, bars, restaurants, tube stations and tourist attractions.
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FounderPAC Cabaret Awards
London, United KingdomFreelance
Providing emerging cabaret talent from all walks of life the opportunity to perform in front of trusted industry professionals and gain access to paid performances at the UK’s top venues.
2019’s Cabaret Awards grew in size, following a sold-out Grand Final a ‘Best Of’ showcase was performed at the Underbelly Festival Southbank’s Spiegeltent to over 500 people.
Press coverage: https://www.thestage.co.uk/news/2018/awards-honour-best-cabaret-performers
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Skills
- Marketing
- Development
- Restaurant Branding
- Bar Managment
- Event Branding
- Content Curation
Education
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WSET Level 1 Award in Wine and SpiritsWSET - Wine and Spirits Education Trust
- London, United Kingdom
BSc PsychologyUniversity of Westminster
- Regent St, Marylebone, London, UK
University of Westminster, London
Bachelor of Science (BSc), Psychology, Upper Second Honours
First-Class Dissertation: Young Adults' Understanding of Domestic Violence