About me
Enthusiastic, innovative, Senior Creative Leader with over 17 years' experience across Toy, Entertainment, CPG and FMCG industries developing brands [LEGO, WOW Toys, Vanish, Resolve, Dettol, Lysol, Veet, Barbie, Hot Wheels, Fisher-Price, and Thomas & Friends], increasing revenue, improving processes, building high-performance teams and fostering innovation, working in-house, client and agency side with cross-functional teams worldwide.
Passionate about unlocking insights and opportunities to connect with audiences in more relevant and meaningful ways. Driven by great strategy, big ideas, inclusive design thinking and creating products, packaging, integrated campaigns, marcoms and experiences that make a difference.
Strong creativity, approachable, able to deal with complexity, agile, resilient, high levels of curiosity with an effective entrepreneurial spirit.
Work history
Creative Manager [EMEA]Mattel Inc
Maidenhead, United KingdomFull Time
A twelve-month contract to establish and grow an EMEA Creative Hub responsible for end-to-end marcoms including creative strategy, ideation and design execution across retail activation campaigns, e-commerce and social content, customer publications, experiences, and events.
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Brand Strategy ConsultantAliveLab
- London, United KingdomFreelance
AliveLab power the world of Mardles, a series of Augmented & Virtual Reality children’s entertainment products which come to life using a free App.
Worked closely with the founders of Mardles to build a meaningful brand proposition, portfolio strategy, and framework, through a comprehensive brand and competitor audit.
Designed and facilitated a series of creative workshops aimed to explore NPD and EPD ideas, license partnerships, brand awareness, and engagement opportunities.
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Skills
- Consumer Products
- Product Design
- Packaging
- Brand Building
- Branding
- Integrated Campaign
- Creative Art Direction
- Communication Strategy
- Creative Strategy
- Creative Leadership
Education
BSc Hons Industrial Design (1st)London South Bank University
London, United Kingdom