About me

"Hello, my name is Peter and I’ve now gone two years without quitting anything. The last thing was giving up law the moment I graduated from Durham University with a law degree. Now, don’t get me wrong, I’m not a quitter. I’m a completionist. Quitting is just an unfortunate side-effect of there being so many interesting things to learn about and only so much time. I’ve always been this way - a bit of an obsessive dabbler. I reached grade 8 on guitar after three years of dedicated practice and have barely played since. I became the fastest student in my county to reach black belt in karate, but have only worn the belt once. Fortunately, things have been getting easier. I think I’ve finally found a career where being deeply interested in one thing after the next is a blessing. And, because advertising is a career, it’s not something I can really complete so there’s no danger of me quitting."

QuestionsProjectsExperienceTeam

Projects credited in

• 3

  D&AD x DYSON - What would Dyson do?Pitch at D&AD’s headquarters. Brand strategy and mood film created as part of brief set by Dyson for the D&AD Academy.
• 32

  Meet D&AD’s New Blood Academy, Class of 2019.We’re excited to bring you this year’s wave of exciting creative talent from D&AD’s New Blood Academy supported by WPP. These bright sparks all managed to bag themselves a coveted Pencil at the New Blood Awards back in early July. From hundreds of applicants, they were hand selected by D&AD and their agency partners to take part in the ultimate prize - The New Blood Academy. This is an intensive 4-week programme that that catapults emerging creatives into the industry. Through a non-stop progr
• 18

  Find us in the makeup aisleD&AD New Blood Pencil Winner BRIEF. Help Durex be the challenger of sexual conventions by inspiring 16 to 24 year olds to stand up for their right to protect themselves, and make carrying and using a condom the norm. INSIGHT. Red lipstick, which used to be associated with prostitution, is now a symbol of female empowerment. This was aided by drugstores, when they started selling it above the counter without shame. IDEA. Position condoms in bright stands alongside makeup in drugstores, instea

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Work history

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Legal InternDiesel
Aug 2017 - Nov 2017London, United KingdomInternship
CreativeAKQA
Jan 2017 - Apr 2017London, United KingdomInternship

Skills

• Adobe
• Steinberg Cubase
• Photography
• Copywriting
• Conceptualisation

Education

MA Creative AdvertisingFalmouth University
Sep 2017 - Jul 2018Falmouth, United Kingdom
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BA(Hons) Law DegreeDurham University
Sep 2013 - Jun 2016Durham, United Kingdom

Awards

New Blood PencilD&AD
Durex - Find us in the makeup aisle https://www.dandad.org/awards/new-blood/2019/durex/3538/find-us-in-the-makeup-aisle/
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ShortlistCannes Future Lions, AKQA
Alzheimer's Society - Google Uncloud https://www.estelleandpeter.com/alzheimerssociety